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6/10/25, 4:00 PM Majra – National CSR Fund honours top 20 CSR projects at inaugural Sustainable Impact Challenge 2025 - Middle East Business …

H.E. Abdulla bin Touq Al Marri said: “The UAE is deeply committed toward developing national
strategies and programs that uphold social responsibility and encourage sustainable practices

across all sectors. At Majra, we are pleased to play a key role in this effort by fostering
collaboration and building strong partnerships with the private sector. The launch of the first
edition of the Sustainable Impact Challenge, which will be held annually, reflects our mission to

instil corporate CSR values and nurture a culture of sustainable development. Through this
initiative, we aim to support impactful private sector projects that align with the national

agenda, contribute to the achievement of the Sustainable Development Goals (SDGs), and
promote responsible business practices. This is in line with our broader commitment to shaping

a more resilient and sustainable future in accordance with the ‘We the UAE 2031’ vision.”

The Sustainable Impact Challenge is a national platform designed to identify and celebrate
outstanding CSR initiatives led by private sector companies, third-sector organisations,
universities, and other institutions. It reflects Majra’s firm dedication to empowering these vital

contributors and directing their efforts toward sustainable development. By recognising
impactful initiatives, the Challenge further supports the UAE’s broader national drive to achieve

the Sustainable Development Goals (SDGs) and promotes the adoption of CSR and
sustainability practices across all major sectors.

In her speech, H.E. Hessa Buhumaid affirmed the pivotal role played by Majra through the

launching of such CSR initiatives and the identification of effective private sector leadership
that would enhance social impact. H.E. highlighted the importance of this Challenge as the first
initiative showcasing projects with significant environmental, economic, and social impact in

conjunction with the prestigious ‘Year of Community’ program. Her Excellency praised the

efforts of the third sector in providing valuable contributions and actively tackling social,
environmental, and economic issues.

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