Page 775 - MOET ENGLISH PR REPORT - JUNE 2025

6/10/25, 3:59 PM Majra – National CSR Fund honours top 20 CSR projects at inaugural Sustainable Impact Challenge 2025
prominent figures, such as H.E. Hessa Bint Essa Buhumaid, Director General of the Community
Development Authority, the event celebrated innovative initiatives that created tangible impact in the
nation's sustainability landscape.

H.E. Abdulla bin Touq Al Marri said: “The UAE is deeply committed toward developing national strategies
and programs that uphold social responsibility and encourage sustainable practices across all sectors. At
Majra, we are pleased to play a key role in this effort by fostering collaboration and building strong

partnerships with the private sector. The launch of the first edition of the Sustainable Impact Challenge, which
will be held annually, reflects our mission to instil corporate CSR values and nurture a culture of sustainable
development. Through this initiative, we aim to support impactful private sector projects that align with the

national agenda, contribute to the achievement of the Sustainable Development Goals (SDGs), and promote
responsible business practices. This is in line with our broader commitment to shaping a more resilient and
sustainable future in accordance with the ‘We the UAE 2031' vision.”

The Sustainable Impact Challenge is a national platform designed to identify and celebrate outstanding CSR
initiatives led by private sector companies, third-sector organisations, universities, and other institutions. It
reflects Majra's firm dedication to empowering these vital contributors and directing their efforts toward
sustainable development. By recognising impactful initiatives, the Challenge further supports the UAE's

broader national drive to achieve the Sustainable Development Goals (SDGs) and promotes the adoption of
CSR and sustainability practices across all major sectors.

In her speech, H.E. Hessa Buhumaid affirmed the pivotal role played by Majra through the launching of such
CSR initiatives and the identification of effective private sector leadership that would enhance social impact.
H.E. highlighted the importance of this Challenge as the first initiative showcasing projects with significant
environmental, economic, and social impact in conjunction with the prestigious ‘Year of Community' program.

Her Excellency praised the

efforts of the third sector in providing valuable contributions and actively tackling social, environmental, and

economic issues.

The top three winners included HeroGo, for its project 'Empowering the GCC to access better quality and
more affordable groceries while eliminating food waste'; Thiqa Education's '1 Dirham makes an impact'

initiative; and Distant Imagery Solutions' 'Rooted in Innovation UAE Engineered Drones Transform Mangrove
Restoration' initiative. Together, they were awarded a total cash prize of AED 600,000 in recognition of their
exceptional contributions to sustainable development in the UAE. Additionally, the other shortlisted
sustainability initiatives were acknowledged for their outstanding efforts and given the opportunity to

showcase their project outcomes.

Sarah Shaw, CEO of Majra, said: “We are delighted to identify and honour the innovative, impactful projects

through the Sustainable Impact Challenge 2025. These initiatives highlight the pivotal role of private sector
firms in driving sustainable change. At Majra, we look forward to relentlessly supporting such efforts that
contribute to the UAE's vision for a sustainable, inclusive and resilient future.”

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