Page 773 - MOET ENGLISH PR REPORT - JUNE 2025

6/10/25, 3:59 PM Majra Honours Top 20 CSR Projects at Inaugural Sustainable Impact Challenge 2025
Distant Imagery Solutions – Rooted in Innovation: UAE Engineered Drones Transform Mangrove Restoration
The remaining shortlisted initiatives were also acknowledged for their exemplary efforts and given a platform to present their outcomes.

Key Discussions And Thought Leadership

The event featured several sessions aimed at addressing challenges and opportunities in the UAE’s CSR and sustainability landscape:

Barriers to CSR Adoption – Led by H.E. Abdullah Al Saleh, Undersecretary of the Ministry of Economy and Vice Chairman of Majra, the
session brought together undersecretaries from five ministries to explore regulatory gaps, environmental constraints, and the need to
incentivize private sector engagement.
The Role of Public, Private and Third Sector in Developing an Impact Economy – A panel discussion featuring:

Dr. Habiba Al Marashi, Chairperson, Emirates Environmental Group
Chandran Nair, Founder & CEO, Global Institute for Tomorrow (GIFT)

H.E. Maysa Al Nowais, Executive Director, Social Contributions Authority – Ma’an
Moderated by Mohammed Hanif Al Qassim

The discussions emphasised the importance of cross-sector collaboration in fostering a sustainable impact economy.
Fashion Sustainability Taskforce

In a significant development, the event also hosted the first meeting of the Fashion Sustainability Taskforce, held in the presence of H.E.
Abdulla bin Touq. The session laid the foundation for a collaborative roadmap to promote sustainability in the fashion industry, a key focus
area under the UAE’s sustainable development agenda.

Statements From Leadership

H.E. Hessa Bint Essa Buhumaid lauded Majra’s role in identifying and scaling impactful CSR efforts:

“This Challenge showcases pioneering initiatives that have made a real difference across environmental, economic, and social dimensions. It
also highlights the third sector’s vital role in shaping a more inclusive and sustainable society.”

Sarah Shaw, CEO of Majra, emphasized the platform’s future vision:

“We are proud to honour projects that reflect the power of the private sector in driving lasting change. The Sustainable Impact Challenge is
more than an award—it's a commitment to enabling transformation that resonates with the UAE’s long-term goals.”

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