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6/10/25, 3:50 PM Majra – National CSR Fund honours top 20 CSR projects at inaugural Sustainable Impact Challenge 2025 - Aletihad News Center
The other shortlisted sustainability initiatives were acknowledged for their outstanding efforts and given the

opportunity to showcase their project outcomes.

Sarah Shaw, CEO of Majra, said: “We are delighted to identify and honour the innovative, impactful projects through

the Sustainable Impact Challenge 2025. These initiatives highlight the pivotal role of private sector firms in driving
sustainable change. At Majra, we look forward to relentlessly supporting such efforts that contribute to the UAE’s

vision for a sustainable, inclusive and resilient future.”

On the sidelines of the event, several sessions and meetings were held to reinforce Majra’s lead role in fostering

sustainability in various industries. A key session at the event featured Abdullah Al Saleh, Undersecretary of the

Ministry of Economy and Vice Chairman of Majra’s Board of Trustees, along with undersecretaries from five ministries
to discuss the main challenges that hinder the advancement of social responsibility in the UAE.

Key issues highlighted included the lack of opportunities that encourage private sector involvement, ongoing

environmental hurdles and ways to find adequate solutions, and the need for stronger regulatory frameworks that

require organisations to implement CSR practices.

Another key session titled, ‘The Role of Public, Private and Third Sector in Developing an Impact Economy,’ explored

the importance of cross-sector collaboration in building a sustainable economy. The panel featured thought leaders
including Dr. Habiba Al Marashi, Chairperson and Co-Founder, Emirates Environmental Group, Chandran Nair,

Founder and CEO, Global Institute For Tomorrow (GIFT) and Maysa Al Nowais, Executive Director – Community

Engagement and Volunteering, Social Contributions Authority – Ma’an. The session was moderated by Mohammed
Hanif Al Qassim.

The event also hosted the inaugural meeting of the Fashion Sustainability Taskforce, held in the presence of Abdulla
bin Touq Al Marri. The meeting laid the groundwork for future collaboration, and set the direction for a unified roadmap

to promote sustainability within the fashion industry.

The Sustainable Impact Challenge 2025 stands as a testament to Majra’s unwavering commitment towards

establishing a thriving ecosystem that encourages and supports CSR initiatives in line with the UAE’s strategic
development goals.

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