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UAE: Food rescue, drone tree planting startups win

awards at Sustainable Impact Challenge

Organised by Majra — National CSR Fund, the challenge picked projects with the maximum impact
and gave away Dh600,000 to winners to continue their work

Published: Wed 4 Jun 2025, 8:29 PM

• By:

• Nasreen Abdulla

Photo: Supplied

A company that rescues imperfect fruits and vegetables and a startup that uses drones to plant
trees received top honours at the Sustainable Impact Challenge. Organised by Majra — National
CSR Fund, the challenge picked projects with the maximum impact and gave away Dh600,000 to
winners to continue their work.

The first prize went to Herogo which was awarded Dh300,000. The initiative collects fruits and
vegetables that are too big, too small or don’t meet the requirements to be sold at supermarkets
and delivers them to UAE residents at a discounted rate in an effort to reduce food waste. Buyers
can save up to 30 percent of their grocery bills by subscribing to a Herogo box.

“It's a platform that is empowering millions of people to access affordable and healthy meal while
fighting food waste,” said Daniel Solomon, founder of the company. “In 2024 alone, we rescued over

https://www.khaleejtimes.com/uae/environment/food-rescue-drone-tree-planting-startups-
awards