Page 768 - MOET ENGLISH PR REPORT - JUNE 2025

400,000kg of fruits and vegetables from going to the landfill. That's about 1 million CO2 saved from
nutritious food.”

He added that with the prize, the company will be expanding its reach to reach more homes in the
UAE and other Gulf countries.

Recognition

Majra is a UAE federal government entity dedicated to supporting the private sector in amplifying
their impact in the space of CSR, ESG and sustainability. The Sustainable Impact Challenge
identifies and celebrates outstanding CSR initiatives led by private sector companies, third-sector
organisations, universities, and other institutions.

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The initiative saw a total of 228 entries, of which 100 were selected by an internal committee. These
were then whittled down to the top 20 projects which were on display at the SEE Institute at Dubai
Sustainable City. Each of the 20 projects were given a surprise cash award of Dh20,000 each during
the announcement ceremony. According to Sarah Shaw, CEO of Majra, the projects were selected
based on specific factors.

“These 20 projects are more capable at scaling and creating bigger impact if they scale,” she said.
“We want to give visibility to projects that are really impactful, and we give the verified impact
stamp to those projects. We're limiting social washing and greenwashing in the nation to really
support private sectors' contributions.”
Other winners

The second place in the competition went to online tutoring firm Thiqa Education’s 'One Dirham
makes an impact' initiative. The firm donates Dh1 for every tutoring hour that is purchased from
them to educational initiatives.

“In May we delivered more than 3,000 tutoring hours so we will donate more than Dh3,000,” said
Hamdan Karmustaji, co-founder and CFO of the company. “With this prize money, we are aiming to
expand our impact to reach more people to create our pre-recorded lessons and sessions platform
that will reach the targeted audience. Our vision is to make education accessible to everyone and
everyone.”

The third prize of Dh100,000 was won by Distant Imagery Solutions for their 'Rooted in Innovation’
project that has been transforming mangrove planting in the UAE and internationally. With the prize
money, the company is going to launch an initiative in Tonga. “They've had a lot of tsunamis
recently, and the areas behind the mangroves suffered the least because the mangroves really
broke the surge,” said Cory Rhodes, co-founder of the company. “We’re we're going to work with
them to co-develop and design the tech to figure out exactly how we need to tweak it. Then we're
going to teach the communities how to build everything and maintain it and operate it and then
leave them with all of the tools that they need so that the project is sustainable in the long term.”

Ajman University received a special mention and Dh50,000 cash award for their project of getting
students to plant mangrove trees. “We have had over 1200 volunteers planting 3500 trees and 45

https://www.khaleejtimes.com/uae/environment/food-rescue-drone-tree-planting-startups-
awards