Page 149 - MOE ENGLISH PR REPORT - JUNE 2024

6/28/24, 5:14 PM Ministry of Economy and La Liga launch ‘Anti-Piracy Lab' project to block websites violating intellectual property rights and creative …

Javier Tebas, President of LA Liga, said: 'It is a historic act because we are at a moment where intellectual property in the sports
industry is completely threatened. We have more than 10 years of experience in this ¡ght around the world, which is why we
know that this agreement is unique.

This agreement is an example of how public and private authorities can understand each other and create collaborative spaces
against audiovisual fraud. We are seeing with the latest resolutions that we can ¡ght piracy with technology. The Emirates is an
example to follow, a pioneer in the world and unique in this activity.

We know that we will not only defend LALIGA but also many other sports and audiovisual properties. We must defend this
industry that belongs to everyone.'

Abdullah Balhoul, CEO of TECOM Group, said: “Protecting intellectual property is one of the key pillars in advancing a
knowledge-based economy. The UAE and Dubai have been pivotal in this effort, utilizing their status as global hubs for creativity.
Through specialized business districts like Dubai Media City, the TECOM Group has created integrated business environments
that attract top talent from around the world. The Group has succeeded in attracting global companies and best talents in six
strategic sectors, thanks to the UAE and Dubai's state-of-the-art infrastructure, supported by legislative and regulatory
frameworks that prioritize innovation and growth.”

“TECOM Group’s media sector includes over 3,500 clients working within Dubai Media City, Dubai Studio City, and Dubai
Production City. Our goals align with forward-looking government strategies such as ‘We the UAE 2031’ and Dubai Economic
Agenda D33. We are pleased to welcome La Liga in Dubai Media City, a£rming our steadfast commitment to supporting the
Ministry of Economy’s efforts to cement the UAE’s position as a leading global destination for creativity and innovation,” he
added.

Through this project, the Ministry of Economy seeks to encourage investment in advanced technology and digital innovations,
along with the various services offered by the laboratory. The primary objective is to enhance the protection of intellectual and
creative rights within the country, in line with the Ministry’s strategic goals of fostering leadership and competitiveness in
innovation and intellectual property rights. This initiative also aims to empower national creative talents to utilize intellectual
property applications, thereby contributing to the development of a knowledge and innovation-driven national economy.

The Ministry of Economy has outlined plans to complete the project within 3 years in collaboration with its partners. The Anti-
Piracy Lab, which will be established in Dubai Media City, will be similar to the La Liga’s Anti-Piracy Lab in Madrid. The lab will
utilize cutting-edge technological and digital tools to detect, analyze, and remove illegally used audiovisual content, adhering to
industry best practices. Dubai was chosen due to its collaborative efforts with relevant government bodies to formulate policies
promoting creative industries and safeguarding intellectual property rights. The city also contributes to the development of a
legal and regulatory framework that supports innovation and creativity in the media industry.

The Ministry of Economy, through its ‘InstaBlock’ initiative, has successfully blocked 1117 websites that infringed upon the
copyright of creative content on digital platforms during the holy month of Ramadan 2024, compared to 62 sites in Ramadan
2023.

https://www.abudhabipr.com/m/pr.asp?pr=55926197 2/2