Page 151 - MOE ENGLISH PR REPORT - JUNE 2024

6/28/24, 5:14 PM Latest News
His Excellency said: “The MoU marks a significant milestone in our efforts to strengthen the comprehensive protection of intellectual property applications
and creative works in the UAE. Through our collaboration with La Liga, we aim to establish frameworks for blocking websites that infringe upon intellectual
property rights in the country, aligning with the best global practices. It also focuses on strengthening the UAE’s collaborations in combating intellectual
property infringements and supporting global initiatives in this field. Additionally, this new project will bolster the Ministry’s ‘InstaBlock’ initiative, which was
launched in February as part of its new intellectual property system initiatives.”

Javier Tebas, President of LA Liga, said: "It is a historic act because we are at a moment where intellectual property in the sports industry is completely
threatened. We have more than 10 years of experience in this fight around the world, which is why we know that this agreement is unique.

This agreement is an example of how public and private authorities can understand each other and create collaborative spaces against audiovisual fraud.
We are seeing with the latest resolutions that we can fight piracy with technology. The Emirates is an example to follow, a pioneer in the world and unique in
this activity.

We know that we will not only defend LALIGA but also many other sports and audiovisual properties. We must defend this industry that belongs to everyone."

Abdullah Balhoul, CEO of TECOM Group, said: “Protecting intellectual property is one of the key pillars in advancing a knowledge-based economy. The UAE
and Dubai have been pivotal in this effort, utilizing their status as global hubs for creativity. Through specialized business districts like Dubai Media City, the
TECOM Group has created integrated business environments that attract top talent from around the world. The Group has succeeded in attracting global
companies and best talents in six strategic sectors, thanks to the UAE and Dubai's state-of-the-art infrastructure, supported by legislative and regulatory
frameworks that prioritize innovation and growth.”

“TECOM Group’s media sector includes over 3,500 clients working within Dubai Media City, Dubai Studio City, and Dubai Production City. Our goals align
with forward-looking government strategies such as ‘We the UAE 2031’ and Dubai Economic Agenda D33. We are pleased to welcome La Liga in Dubai
Media City, affirming our steadfast commitment to supporting the Ministry of Economy’s efforts to cement the UAE’s position as a leading global destination
for creativity and innovation,” he added.

Through this project, the Ministry of Economy seeks to encourage investment in advanced technology and digital innovations, along with the various services
offered by the laboratory. The primary objective is to enhance the protection of intellectual and creative rights within the country, in line with the Ministry’s
strategic goals of fostering leadership and competitiveness in innovation and intellectual property rights. This initiative also aims to empower national creative
talents to utilize intellectual property applications, thereby contributing to the development of a knowledge and innovation-driven national economy.

The Ministry of Economy has outlined plans to complete the project within 3 years in collaboration with its partners. The Anti-Piracy Lab, which will be
established in Dubai Media City, will be similar to the La Liga’s Anti-Piracy Lab in Madrid. The lab will utilize cutting-edge technological and digital tools to
detect, analyze, and remove illegally used audiovisual content, adhering to industry best practices. Dubai was chosen due to its collaborative efforts with
relevant government bodies to formulate policies promoting creative industries and safeguarding intellectual property rights. The city also contributes to the
development of a legal and regulatory framework that supports innovation and creativity in the media industry.

The Ministry of Economy, through its ‘InstaBlock’ initiative, has successfully blocked 1117 websites that infringed upon the copyright of creative content on
digital platforms during the holy month of Ramadan 2024, compared to 62 sites in Ramadan 2023.
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