Page 3 - INTERNATIONAL SOS PR REPORT MAY 2024
P. 3
PR REPORT
International SOS
May 2024
4 Press Releases were issued for International SOS
1 Interview was conducted for International SOS
1 Content Development was made for International SOS
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 563,900
*Arabic Total Value of Spend 1:4 AED 2,255,600
English Total AED 347,000
*English Total Value of Spend 1:4 AED 1,388,000
TOTAL AED 3,643,600
Total Arabic Media Reach 50,648
Total English Media Reach 22,891,766
Total No. of Coverage 56
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
