Page 4 - INTERNATIONAL SOS PR REPORT MAY 2024
P. 4
PR REPORT
International SOS
May 2024
4 Press Releases were issued for International SOS
1 Interview was conducted for International SOS
1 Content Development was made for International SOS
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN USD.
A r a b i c T o t a l U S D 152,000
*Arabic Total Value of Spend 1:4 USD 608,000
English Total USD 95,724
*English Total Value of Spend 1:4 USD 382,896
TOTAL USD 990,896
Total Arabic Media Reach 50,648
Total English Media Reach 22,891,766
Total No. of Coverage 56
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
