Page 17 - FUTURE FESTIVAL PR REPORT - MAY 2024

5/15/24, 11:18 AM Future Festival 2024 set to highlight AI-driven innovations and connect industry leaders for the first time in Dubai
Featuring a series of innovative sessions and workshops, the renowned ‘Future Festival’
will be organised by Trend Hunter, a leading trend platform and innovation accelerator, at

the Expo City Dubai on June 5 and 6, 2024, in collaboration with DXB Live, the integrated

event management and experiential agency of Dubai World Trade Centre.

The summit will bring together industry professionals and global tech enthusiasts to

discuss the revolutionary implications of artificial intelligence and other trend predictions,

aligning with the UAE's National Strategy Artificial Intelligence 2031 which reflects the
country's vision of becoming a global leader in AI by 2031. The event also aims to highlight

the importance of investing in relevant industries and individuals to drive innovation. This
will be accomplished through a series of engaging sessions and workshops in which

participants will delve into critical topics influencing the future of AI and its implications on
various industries, including food and beverage, mobility, hospitality, and medicine.

More importantly, this year’s event features a distinguished lineup of keynote speakers

who have made a significant impact in their respective industries, such as – Dr. Jassim Al
Awadi, Digital Transformation Principle from DU, Dr. Haythem Riahi, Co-Founder

and CEO of Circe Biotics, Mariam Hashem, Head Solutions and Partnerships of GE

Healthcare, and Aram Petrosyan, Founder and CEO, Goodini Real Estate. Jonathon
Brown, CSO of Trend Hunter, will explore the concept of 'Imagined Orders' and their

impact on shaping behaviour and fostering cooperation. Based on in-depth interviews with
innovation leaders, he will present a thoughtfully curated set of innovation strategies and

methods, such as Adidas' well-known ‘Project Funeral,’ aimed at encouraging constructive
methods for assisting teams in handling failure.

Khalid Al Hammadi, Senior Vice President of DXB LIVE, stated, “Artificial intelligence

has the potential to fundamentally disrupt Middle Eastern markets with innovative services
and business models. AI is becoming more and more prevalent in today's world, which is

why it is critical to comprehend both the various applications and benefits of AI. As a result,

events like the Future Festival play a key role in uniting innovators and enthusiasts to
interact, share knowledge, and initiate real change in the field. We therefore look forward

to making the most of this opportunity, as well as driving innovation, maximising potential,

and assessing trends and prospects for 2024 and beyond."

Major sessions in focus will include Jeremy Gutsche’s keynote addresses -- 'The

Accelerated Pace of Change,' 'A.I. and the Inflection Point,' and 'Keys to Creating the

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