Page 18 - FUTURE FESTIVAL PR REPORT - MAY 2024

5/15/24, 11:18 AM Future Festival 2024 set to highlight AI-driven innovations and connect industry leaders for the first time in Dubai
Future' -- in which actionable strategies will be introduced for driving innovation, dealing
with change, and overcoming obstacles in the age of AI. Attendees will gain insights into

fostering high-performance cultures, optimising performance amidst uncertainty, and

overcoming obstacles to sustainable growth. The ‘Megatrends’ session, in which Trend
Hunter breaks down the world’s fast-moving trends based on relevant consumer choices,

and the ‘Innovation and Trend Hunting Panel’ session that sheds light on the
intersection of success, innovation, and the evolving influence of AI, is also scheduled to

take place during the conference.

Jeremy Gutsche, CEO and Innovation Expert at Trend Hunter stated: “In an age of
rapid change, it is critical to establish a culture of high performance and adaptability to

ensure sustained growth. At this year’s Future Festival, participants will gain insights into
empowering their teams to innovate and embrace change, especially about the evolving

implications of AI. This is also in line with the UAE’s National Strategy Artificial Intelligence

2031, which reflects the country’s vision of becoming a global leader in AI by 2031.
Together, we hope to develop a shift in mindset that is crucial to achieving success and

evaluate concrete strategies that can turn goals into quantifiable results.

Additionally, participants will have access to the ‘Healthcare Technology’ session which
is a nuanced evaluation of the industry, ‘Innovation Tactics’ session which aims to

comprehend case studies, best practices, and ideas for accomplishing objectives, ‘Food
and Beverage Leisure’ session to explain the ongoing transformation in the industry,

along with the ‘Food Leisure’ session to discuss how AI impacts the CPG, restaurant, and
culinary industries.

Other sessions include ‘Future Tech and the Next Frontier,’ which will be led by Sean

Scharf, CCO of Trend Hunter, and will highlight the transformative influence of AI on
creativity, efficiency, and consumer interaction. In addition to providing insights into a

smarter, more innovative future, Sean will also discuss the profound effects of AI on the

workforce, consumer experience, and everyday life. Likewise, the ‘Reflection and
Reprioritisation’ session will distil the most significant learnings and insights from the

event for participants.

According to International Data Corporation, annual spending on AI in the Middle East and
Africa is anticipated to increase by 32 per cent. The UAE stands to benefit the most from

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