Page 43 - FUTURE FESTIVAL PR REPORT - MAY 2024

5/15/24, 11:21 AM PRESSR: Future Festival 2024 set to highlight AI-driven innovations and connect industry leaders for the first time in Dubai — Tr…
country's vision of becoming a global leader in AI by 2031. The event

also aims to highlight the importance of investing in relevant

industries and individuals to drive innovation. This will be

accomplished through a series of engaging sessions and workshops in

which participants will delve into critical topics influencing the

future of AI and its implications on various industries, including food

and beverage, mobility, hospitality, and medicine.

More importantly, this year’s event features a distinguished lineup of

keynote speakers who have made a significant impact in their

respective industries, such as – Dr. Jassim Al Awadi, Digital

Transformation Principle from DU, Dr. Haythem Riahi, Co-Founder

and CEO of Circe Biotics, Mariam Hashem, Head Solutions and

Partnerships of GE Healthcare, and Aram Petrosyan, Founder and

CEO, Goodini Real Estate. Jonathon Brown, CSO of Trend Hunter, will

explore the concept of 'Imagined Orders' and their impact on

shaping behaviour and fostering cooperation. Based on in-depth

interviews with innovation leaders, he will present a thoughtfully

curated set of innovation strategies and methods, such as Adidas'

well-known ‘Project Funeral,’ aimed at encouraging constructive

methods for assisting teams in handling failure.

Khalid Al Hammadi, Senior Vice President of DXB LIVE, stated,

“Artificial intelligence has the potential to fundamentally disrupt

Middle Eastern markets with innovative services and business

models. AI is becoming more and more prevalent in today's world,

which is why it is critical to comprehend both the various

applications and benefits of AI. As a result, events like the Future

https://www.tradingview.com/news/reuters.com,2024-05-14:newsml_Zaw5r6TjP:0-pressr-future-festival-2024-set-to-highlight-ai-driven-innovations-an… 2/6