Page 43 - FUTURE FESTIVAL PR REPORT - MAY 2024
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5/15/24, 11:21 AM  PRESSR: Future Festival 2024 set to highlight AI-driven innovations and connect industry leaders for the first time in Dubai — Tr…
        country's vision of becoming a global leader in AI by 2031. The event

        also aims to highlight the importance of investing in relevant

        industries and individuals to drive innovation. This will be


        accomplished through a series of engaging sessions and workshops in

        which participants will delve into critical topics influencing the

        future of AI and its implications on various industries, including food

        and beverage, mobility, hospitality, and medicine.




        More importantly, this year’s event features a distinguished lineup of

        keynote speakers who have made a significant impact in their


        respective industries, such as – Dr. Jassim Al Awadi, Digital

        Transformation Principle from DU, Dr. Haythem Riahi, Co-Founder

        and CEO of Circe Biotics, Mariam Hashem, Head Solutions and


        Partnerships of GE Healthcare, and Aram Petrosyan, Founder and

        CEO, Goodini Real Estate. Jonathon Brown, CSO of Trend Hunter, will

        explore the concept of 'Imagined Orders' and their impact on

        shaping behaviour and fostering cooperation. Based on in-depth


        interviews with innovation leaders, he will present a thoughtfully

        curated set of innovation strategies and methods, such as Adidas'

        well-known ‘Project Funeral,’ aimed at encouraging constructive

        methods for assisting teams in handling failure.




        Khalid Al Hammadi, Senior Vice President of DXB LIVE, stated,


        “Artificial intelligence has the potential to fundamentally disrupt

        Middle Eastern markets with innovative services and business

        models. AI is becoming more and more prevalent in today's world,

        which is why it is critical to comprehend both the various


        applications and benefits of AI. As a result, events like the Future



      https://www.tradingview.com/news/reuters.com,2024-05-14:newsml_Zaw5r6TjP:0-pressr-future-festival-2024-set-to-highlight-ai-driven-innovations-an…  2/6
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