Page 38 - FUTURE FESTIVAL PR REPORT - MAY 2024

5/15/24, 11:21 AM Future Festival 2024 set to highlight AI-driven innovations and connect industry leaders for the first time in Dubai – Executive Bull…
DXB Live, the integrated event management and experiential agency of Dubai World

Trade Centre.

The summit will bring together industry professionals and global tech enthusiasts to

discuss the revolutionary implications of artificial intelligence and other trend predictions,

aligning with the UAE’s National Strategy Artificial Intelligence 2031 which reflects the

country’s vision of becoming a global leader in AI by 2031. The event also aims to

highlight the importance of investing in relevant industries and individuals to drive

innovation. This will be accomplished through a series of engaging sessions and

workshops in which participants will delve into critical topics influencing the future of AI

and its implications on various industries, including food and beverage, mobility,

hospitality, and medicine.

More importantly, this year’s event features a distinguished lineup of keynote speakers

who have made a significant impact in their respective industries, such as – Dr. Jassim Al

Awadi, Digital Transformation Principle from DU, Dr. Haythem Riahi, Co-Founder

and CEO of Circe Biotics, Mariam Hashem, Head Solutions and Partnerships of GE

Healthcare, and Aram Petrosyan, Founder and CEO, Goodini Real Estate. Jonathon

Brown, CSO of Trend Hunter, will explore the concept of ‘Imagined Orders‘ and their

impact on shaping behaviour and fostering cooperation. Based on in-depth interviews with

innovation leaders, he will present a thoughtfully curated set of innovation strategies and

methods, such as Adidas’ well-known ‘Project Funeral,’ aimed at encouraging constructive
methods for assisting teams in handling failure.

Khalid Al Hammadi, Senior Vice President of DXB LIVE, stated, “Artificial

intelligence has the potential to fundamentally disrupt Middle Eastern markets with

innovative services and business models. AI is becoming more and more prevalent in
today’s world, which is why it is critical to comprehend both the various applications and

benefits of AI. As a result, events like the Future Festival play a key role in uniting

innovators and enthusiasts to interact, share knowledge, and initiate real change in the

field. We therefore look forward to making the most of this opportunity, as well as driving

https://executive-bulletin.com/events-and-entertainments/future-festival-2024-set-to-highlight-ai-driven-innovations-and-connect-industry-leaders-for-th… 2/5