Page 34 - FUTURE FESTIVAL PR REPORT - MAY 2024

5/15/24, 11:21 AM Future Festival 2024 set to highlight AI-driven innovations and connect industry leaders for the first time in Dubai | Web Release
through a series of engaging sessions and workshops in which participants will delve into critical topics

influencing the future of AI and its implications on various industries, including food and beverage,

mobility, hospitality, and medicine.

More importantly, this year’s event features a distinguished lineup of keynote speakers who have made

a significant impact in their respective industries, such as – Dr. Jassim Al Awadi, Digital

Transformation Principle from DU, Dr. Haythem Riahi, Co-Founder and CEO of Circe Biotics,

Mariam Hashem, Head Solutions and Partnerships of GE Healthcare, and Aram Petrosyan, Founder

and CEO, Goodini Real Estate. Jonathon Brown, CSO of Trend Hunter, will explore the concept of
‘Imagined Orders’ and their impact on shaping behaviour and fostering cooperation. Based on in-depth

interviews with innovation leaders, he will present a thoughtfully curated set of innovation strategies

and methods, such as Adidas’ well-known ‘Project Funeral,’ aimed at encouraging constructive

methods for assisting teams in handling failure.

Khalid Al Hammadi, Senior Vice President of DXB LIVE, stated, “Artificial intelligence has the
potential to fundamentally disrupt Middle Eastern markets with innovative services and business

models. AI is becoming more and more prevalent in today’s world, which is why it is critical to

comprehend both the various applications and benefits of AI. As a result, events like the Future Festival

play a key role in uniting innovators and enthusiasts to interact, share knowledge, and initiate real

change in the field. We therefore look forward to making the most of this opportunity, as well as

driving innovation, maximising potential, and assessing trends and prospects for 2024 and beyond.”

Major sessions in focus will include Jeremy Gutsche’s keynote addresses — ‘The Accelerated Pace of

Change,’ ‘A.I. and the Inflection Point,’ and ‘Keys to Creating the Future’ — in which actionable

strategies will be introduced for driving innovation, dealing with change, and overcoming obstacles in

the age of AI. Attendees will gain insights into fostering high-performance cultures, optimising
performance amidst uncertainty, and overcoming obstacles to sustainable growth. The ‘Megatrends’

session, in which Trend Hunter breaks down the world’s fast-moving trends based on relevant

consumer choices, and the ‘Innovation and Trend Hunting Panel’ session that sheds light on the

intersection of success, innovation, and the evolving influence of AI, is also scheduled to take place

during the conference.

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