Page 30 - FUTURE FESTIVAL PR REPORT - MAY 2024

Future Festival 2024 set to highlight AI-driven

innovations and connect industry leaders for the

first time in Dubai

Date
5/14/2024 6:09:04 AM

(MENAFN- Orient Planet Group) May 14, 2024: Featuring a series of innovative

sessions and workshops, the renowned ‘Future Festival’ will be organised by Trend
Hunter, a leading trend platform and innovation accelerator, at the Expo City Dubai on
June 5 and 6, 2024, in collaboration with DXB Live, the integrated event management
and experiential agency of Dubai World Trade Centre.

The summit will bring together industry professionals and global tech enthusiasts to
discuss the revolutionary implications of artificial intelligence and other trend
predictions, aligning with the UAE's National Strategy Artificial Intelligence 2031 which
reflects the country's vision of becoming a global leader in AI by 2031. The event also
aims to highlight the importance of investing in relevant industries and individuals to
drive innovation. This will be accomplished through a series of engaging sessions and
workshops in which participants will delve into critical topics influencing the future of AI
and its implications on various industries, including food and beverage, mobility,
hospitality, and medicine.

More importantly, this year’s event features a distinguished lineup of keynote speakers
who have made a significant impact in their respective industries, such as – Dr. Jassim
Al Awadi, Digital Transformation Principle from DU, Dr. Haythem Riahi, Co-Founder and
CEO of Circe Biotics, Mariam Hashem, Head Solutions and Partnerships of GE
Healthcare, and Aram Petrosyan, Founder and CEO, Goodini Real Estate. Jonathon
Brown, CSO of Trend Hunter, will explore the concept of 'Imagined Orders' and their
impact on shaping behaviour and fostering cooperation. Based on in-depth interviews
with innovation leaders, he will present a thoughtfully curated set of innovation
strategies and methods, such as Adidas' well-known ‘Project Funeral,’ aimed at
encouraging constructive methods for assisting teams in handling failure.

Khalid Al Hammadi, Senior Vice President of DXB LIVE, stated, “Artificial intelligence
has the potential to fundamentally disrupt Middle Eastern markets with innovative
services and business models. AI is becoming more and more prevalent in today's

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