Page 28 - FUTURE FESTIVAL PR REPORT - MAY 2024

5/15/24, 11:19 AM Future Festival 2024 set to highlight AI-driven innovations and connect industry leaders for the first time in Dubai - Eye of Riyadh
Healthcare, and Aram Petrosyan, Founder and CEO, Goodini Real Estate. Jonathon Brown, CSO of Trend Hunter, will
explore the concept of 'Imagined Orders' and their impact on shaping behaviour and fostering cooperation. Based on in-
depth interviews with innovation leaders, he will present a thoughtfully curated set of innovation strategies and methods, such

as Adidas' well-known ‘Project Funeral,’ aimed at encouraging constructive methods for assisting teams in handling failure.

Khalid Al Hammadi, Senior Vice President of DXB LIVE, stated, “Artificial intelligence has the potential to
fundamentally disrupt Middle Eastern markets with innovative services and business models. AI is becoming more and more
prevalent in today's world, which is why it is critical to comprehend both the various applications and benefits of AI. As a
result, events like the Future Festival play a key role in uniting innovators and enthusiasts to interact, share knowledge, and

initiate real change in the field. We therefore look forward to making the most of this opportunity, as well as driving
innovation, maximising potential, and assessing trends and prospects for 2024 and beyond."

Major sessions in focus will include Jeremy Gutsche’s keynote addresses -- 'The Accelerated Pace of Change,' 'A.I. and the
Inflection Point,' and 'Keys to Creating the Future' -- in which actionable strategies will be introduced for driving innovation,

dealing with change, and overcoming obstacles in the age of AI. Attendees will gain insights into fostering high-performance
cultures, optimising performance amidst uncertainty, and overcoming obstacles to sustainable growth. The ‘Megatrends’
session, in which Trend Hunter breaks down the world’s fast-moving trends based on relevant consumer choices, and the
‘Innovation and Trend Hunting Panel’ session that sheds light on the intersection of success, innovation, and the evolving

influence of AI, is also scheduled to take place during the conference.

Jeremy Gutsche, CEO and Innovation Expert at Trend Hunter stated: “In an age of rapid change, it is critical to
establish a culture of high performance and adaptability to ensure sustained growth. At this year’s Future Festival, participants
will gain insights into empowering their teams to innovate and embrace change, especially about the evolving implications of

AI. This is also in line with the UAE’s National Strategy Artificial Intelligence 2031, which reflects the country’s vision of
becoming a global leader in AI by 2031. Together, we hope to develop a shift in mindset that is crucial to achieving success
and evaluate concrete strategies that can turn goals into quantifiable results.

Additionally, participants will have access to the ‘Healthcare Technology’ session which is a nuanced evaluation of the
industry, ‘Innovation Tactics’ session which aims to comprehend case studies, best practices, and ideas for accomplishing

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