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5/15/24, 11:18 AM    Future Festival 2024 set to highlight AI-driven innovations and connect industry leaders for the first time in Dubai - Eye of Dubai
        Healthcare, and Aram Petrosyan, Founder and CEO, Goodini Real Estate. Jonathon Brown, CSO of Trend Hunter, will
        explore the concept of 'Imagined Orders' and their impact on shaping behaviour and fostering cooperation. Based on in-
        depth interviews with innovation leaders, he will present a thoughtfully curated set of innovation strategies and methods, such

        as Adidas' well-known ‘Project Funeral,’ aimed at encouraging constructive methods for assisting teams in handling failure.




        Khalid  Al  Hammadi,  Senior  Vice  President  of  DXB  LIVE,  stated,  “Artificial  intelligence  has  the  potential  to
        fundamentally disrupt Middle Eastern markets with innovative services and business models. AI is becoming more and more
        prevalent in today's world, which is why it is critical to comprehend both the various applications and benefits of AI. As a
        result, events like the Future Festival play a key role in uniting innovators and enthusiasts to interact, share knowledge, and

        initiate  real  change  in  the  field.  We  therefore  look  forward  to  making  the  most  of  this  opportunity,  as  well  as  driving
        innovation, maximising potential, and assessing trends and prospects for 2024 and beyond."




        Major sessions in focus will include Jeremy Gutsche’s keynote addresses -- 'The Accelerated Pace of Change,' 'A.I. and the
        Inflection Point,' and 'Keys to Creating the Future' -- in which actionable strategies will be introduced for driving innovation,

        dealing with change, and overcoming obstacles in the age of AI. Attendees will gain insights into fostering high-performance
        cultures,  optimising  performance  amidst  uncertainty,  and  overcoming  obstacles  to  sustainable  growth.  The  ‘Megatrends’
        session, in which Trend Hunter breaks down the world’s fast-moving trends based on relevant consumer choices, and the
        ‘Innovation and Trend Hunting Panel’ session that sheds light on the intersection of success, innovation, and the evolving

        influence of AI, is also scheduled to take place during the conference.




        Jeremy Gutsche,  CEO  and  Innovation  Expert  at  Trend  Hunter  stated:  “In  an  age  of  rapid  change,  it  is  critical  to
        establish a culture of high performance and adaptability to ensure sustained growth. At this year’s Future Festival, participants
        will gain insights into empowering their teams to innovate and embrace change, especially about the evolving implications of

        AI.  This  is  also  in  line  with  the  UAE’s  National  Strategy  Artificial  Intelligence  2031,  which  reflects  the  country’s  vision  of
        becoming a global leader in AI by 2031. Together, we hope to develop a shift in mindset that is crucial to achieving success
        and evaluate concrete strategies that can turn goals into quantifiable results.







        Additionally,  participants  will  have  access  to  the  ‘Healthcare  Technology’  session  which  is  a  nuanced  evaluation  of  the
        industry, ‘Innovation Tactics’ session which aims to comprehend case studies, best practices, and ideas for accomplishing




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