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1/26/24, 2:18 PM Minister of Economy inaugurates World of Coffee 2024 - Virgin Radio Dubai
pavilions and praised the number of visitors and the wide participation of brands and exhibitors from
across the globe.

He commended the event organisation’s efficiency and praised the hard work of the teams involved.

During his visit, Bin Touq also toured the Roasters Village, Cupping Room, and Brew Bar pavilions,

inspecting the arrangements for the upcoming 2024 UAE National Barista Latte Art Championships.
The competition presents participants with the chance to qualify for the esteemed World Barista

Championship. In addition, Bin Touq observed the preparations for both the Coffee Design Awards
and the Best New Product Awards.

The 2024 edition of World of Coffee focuses on sustainability in the coffee industry, emphasising the

need for responsible practices to ensure a continuous coffee supply. The Expo showcases regional

market growth and addresses the increasing demand for specialty coffee. It features lectures and
workshops on the sustainable coffee movement, promoting eco-friendly agricultural practices and

aiming to preserve biodiversity and improve coffee quality.

According to Data Bridge Market Research, the value of the coffee and Espresso drinks market in
the MENA region is expected to reach around $1.33 billion by 2030, increasing from approximately

$1.085 billion in 2022, with an anticipated Compound Annual Growth Rate (CAGR) of 2.6 per cent
over the specified timeframe.

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