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1/26/24, 2:19 PM Witnessed the preparedness for organising the 2024 edition of UAE National Barista & Latte Art Championships.. Abdulla Bin Touq…
Al Hammadi, Senior Vice President of DXB Live along with Yannis
Apostolopoulos, Chief Executive Officer, The Specialty Coffee
Association (SCA), toured the pavilions featured in the exhibition.
HE lauded the impressive influx of visitors and the wide
participation of brands and exhibitors from across the globe. HE
commended the event organisation’s efficiency and praised the hard
work of the teams involved.
During his visit, HE Bin Touq also toured the Roosters Village,
Cupping Room, and Brew Bar pavilions, thoroughly inspecting the
arrangements for the upcoming 2024 UAE National Barista & Latte
Art Championships. The competitions present participants with the
chance to qualify for the esteemed World Barista Championship. In
addition, HE Bin Touq observed the preparations for both the Coffee
Design Awards and the Best New Product Awards.
Sustainability: Main Focus of World of Coffee 2024
The focus of the 2024 edition of World of Coffee is on underscoring
the key role of sustainability in the coffee industry and finding
solutions that fortify the industry, emphasising the necessity of
adopting responsible practices to ensure a continuous supply of
coffee. The Expo not only highlights the substantial growth and
development in the regional coffee market but also addresses the
escalating demand for various coffee products, particularly
speciality coffee. Through an array of lectures and workshops, the
Expo sheds light on the sustainable coffee movement, characterised
by the adoption of eco-friendly agricultural practices in coffee
cultivation. These practices encompass reducing reliance on
pesticides and chemicals, as well as cultivating coffee plants under a
canopy of trees to mimic the natural forest environment.
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