Page 237 - MOE ENGLISH PR REPORT - JANUARY 2024

1/26/24, 2:19 PM Witnessed the preparedness for organising the 2024 edition of UAE National Barista & Latte Art Championships.. Abdulla Bin Touq…
exchange of expertise and knowledge, and networking with experts

and innovators in the coffee industry. This year’s Expo is featuring

the Roosters Village, Cupping Room and Brew Bar pavilions,

offering diverse experiences for visitors. Additionally, a series of

interactive sessions and workshops are focussing on the most

effective approaches for resource utilisation and sustainable

practices in the coffee industry.”

Khalid Al Mulla, the Chief Executive Officer of the Specialty

Coffee Association -UAE Chapter, said: “We are excited about the

3rd edition of World of Coffee 2024 in Dubai, recognising the

growing significance of this event as a premier destination for

coffee enthusiasts and both local and international companies

involved in coffee production. The exhibition provides a unique

opportunity to gain insights on diverse cultures and artistic

approaches to coffee preparation, stay abreast of the latest industry

trends, and engage in discussions on promoting sustainability in the

coffee sector. Held in the UAE, World of Coffee plays a pivotal role

in strengthening the bonds of cooperation and communication

between international brands and their regional partners in the

rapidly expanding coffee industry. The remarkable attendance at this

event, coupled with the associated activities, underscores the

increasing popularity of speciality coffee in both the country and the

region. It further emphasises Dubai’s prominent role as a hub for

creativity and innovation in the coffee industry.”

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