Page 241 - MOE ENGLISH PR REPORT - JANUARY 2024

1/26/24, 2:19 PM Minister of Economy inaugurates World of Coffee 2024
During his visit, Bin Touq also toured the Roosters Village, Cupping Room, and Brew Bar pavilions,

thoroughly inspecting the arrangements for the upcoming 2024 UAE National Barista Latte Art
Championships. The competitions present participants with the chance to qualify for the esteemed World

Barista Championship. In addition, Bin Touq observed the preparations for both the Coffee Design Awards
and the Best New Product Awards.

The 2024 edition of World of Coffee focuses on sustainability in the coffee industry, emphasizing the need
for responsible practices to ensure a continuous coffee supply. The Expo showcases regional market

growth and addresses the increasing demand for specialty coffee. It features lectures and workshops on

the sustainable coffee movement, promoting eco-friendly agricultural practices and aiming to preserve
biodiversity and improve coffee quality.

On the inaugural day, a diverse array of events and activities were held, among which 2 sessions dedicated
to Yemeni Coffee by Fatima Khabeer and Mervat Haider, and another session focused on significant Cold

Brew approaches and featured insights from Julia Leach.

Shouq BinRedha, Exhibition Manager of World of Coffee Dubai 2024, said, “The 2024 edition of the Expo is
set to build upon the successes of its previous editions. It is introducing fresh privileges and programs,

including workshops and lectures, to enhance the overall experience. The event is showcasing various
global happenings such as the Coffee Design Awards and Best New Product Awards, aimed at

acknowledging innovation and excellence in the coffee industry while fostering collaboration and
partnerships among exhibitors, visitors and leading companies. Serving as a vital platform, the event

facilitates the unveiling of new products, exchange of expertise and knowledge, and networking with
experts and innovators in the coffee industry. This year’s Expo is featuring the Roosters Village, Cupping
Room and Brew Bar pavilions, offering diverse experiences for visitors. Additionally, a series of interactive

sessions and workshops are focussing on the most effective approaches for resource utilisation and
sustainable practices in the coffee industry.”

Khalid Al Mulla, the Chief Executive Officer of the Specialty Coffee Association -UAE Chapter, said, “We are

excited about the 3rd edition of World of Coffee 2024 in Dubai, recognising the growing significance of this
event as a premier destination for coffee enthusiasts and both local and international companies involved

in coffee production. The exhibition provides a unique opportunity to gain insights on diverse cultures and
artistic approaches to coffee preparation, stay abreast of the latest industry trends, and engage in

discussions on promoting sustainability in the coffee sector. Held in the UAE, World of Coffee plays a
pivotal role in strengthening the bonds of cooperation and communication between international brands
and their regional partners in the rapidly expanding coffee industry. The remarkable attendance at this

event, coupled with the associated activities, underscores the increasing popularity of specialty coffee in

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