Page 242 - MOE ENGLISH PR REPORT - JANUARY 2024

1/26/24, 2:19 PM Minister of Economy inaugurates World of Coffee 2024
both the country and the region. It further emphasises Dubai’s prominent role as a hub for creativity and
innovation in the coffee industry.”

Aleeshia Bailey, President, JAMROCK GREEN CORPS, said, "We are thrilled to participate in the World of

Coffee Dubai for the first time, acknowledging the global significance of this event which is focused on the
coffee industry. The exhibition offers us a unique opportunity to showcase our products both locally and

globally, connecting with coffee enthusiasts, professionals, and experts alike. Throughout the Expo, our
primary goal is to highlight our commitment to ensuring the excellence of our coffee products through a

range of practices. These practices include the use of organic fertilisers, cultivating coffee beans at
elevations ranging from 3,500 to 5,000 ft., growing coffee beans in volcanic soil, and selecting distinct

varieties such as Arabica, Typica, and Geisha. Our coffee varieties have received certification from the
Jamaica Agricultural Commodities Regulatory.”

The World of Coffee 2024 aligns with the steady expansion of the coffee industry in the region. Market
studies and analyses predict continued growth in the coffee market in the coming years. According to Data

Bridge Market Research, the value of the coffee and Espresso drinks market in the MENA region is
expected to reach around US$1.33 billion by 2030, increasing from approximately US$1.085 billion in 2022,

with an anticipated Compound Annual Growth Rate (CAGR) of 2.6 per cent over the specified timeframe.

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