Page 68 - MBRF PR REPORT - February 2024

The ‘Bil Arabi’ initiative, launched by the Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) in 2013,

has continued its successful journey towards promoting the Arabic language and encouraging its usage among the

youth.

With a steadfast commitment to nurturing the linguistic heritage of the Arab world, the initiative strives to inspire Arab
youth to embrace their mother tongue, particularly in the digital realm, fostering a robust presence of Arabic content

across online platforms and social media channels.

The initiative has formed strategic alliances with entities such as the UAE Ministry of Foreign Affairs, Dubai Electricity

and Water Authority (DEWA), Al Ain News, Nabd, Entrepreneur Alarabiya, TeN TV, and Alghad TV.

It has also partnered with Abu Dhabi National Insurance Company (ADNIC) and New Digital Solutions (NDS), among
others, as an integral part of the MBRF’s efforts that are aimed at elevating the position of the Arabic language across

diverse sectors.

Noura bint Mohammed Al Kaabi, Minister of State, said, “’Bil Arabi stands as a strategic initiative that highlights

collaborative efforts to preserve the Arabic language and reinforce its significance as a key medium of communication
and understanding in the modern world.” She further emphasized that preserving the Arabic language is essential to

uphold the identity of the Arab world and its rich culture.''

She added, “The initiative goes beyond being a mere cooperative partnership, it also represents a strategically effective
approach to preserving Arab identity and heritage while fostering stronger ties between Arab nation and global

civilization. By prioritizing the use of Arabic language in international relations and engagements with global

organizations, this initiative not only upholds Arab identity but also elevates its global standing.”