Page 73 - MBRF PR REPORT - February 2024

2/20/24, 10:37 AM WAM - Emirates News Agency

‘Bil Arabi’ initiative forms strategic collaborations
Monday, February 19, 2024 9:15 PM3 minutes Reading

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Summary A+

DUBAI, 19th February, 2024 (WAM) – The ‘Bil Arabi’ initiative, launched by the Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) in 2013, has
continued its successful journey towards promoting the Arabic language and encouraging its usage among the youth. With a steadfast commitment to nurturing the
linguistic heritage of the Arab world, the initiative strives to inspire Arab youth to embrace their mother tongue, particularly in the digital realm, fostering a robust presence
of Arabic content across online platforms and social media channels.
The initiative has formed strategic alliances with entities such as the UAE Ministry of Foreign Affairs, Dubai Electricity and Water Authority (DEWA), Al Ain News, Nabd,
Entrepreneur Alarabiya, TeN TV, and Alghad TV. It has also partnered with Abu Dhabi National Insurance Company (ADNIC) and New Digital Solutions (NDS), among
others, as an integral part of the MBRF’s efforts that are aimed at elevating the position of the Arabic language across diverse sectors.
Noura bint Mohammed Al Kaabi, Minister of State, said, “’Bil Arabi stands as a strategic initiative that highlights collaborative efforts to preserve the Arabic language and
reinforce its significance as a key medium of communication and understanding in the modern world.” She further emphasized that preserving the Arabic language is
essential to uphold the identity of the Arab world and its rich culture.''
She added, “The initiative goes beyond being a mere cooperative partnership, it also represents a strategically effective approach to preserving Arab identity and heritage
while fostering stronger ties between Arab nation and global civilization. By prioritizing the use of Arabic language in international relations and engagements with global
organizations, this initiative not only upholds Arab identity but also elevates its global standing.”
Jamal bin Huwaireb, CEO of the MBRF, said, “We recognize the significance of forging partnerships with various entities as a foundational factor for the success of the
initiative. These partnerships play a pivotal role in attaining a wider reach and significant impact, further contributing to the development of the cognitive role of the Arabic
language within a diverse range of both Arab and international communities. This effort aims to position the Arabic language as a global medium capable of staying up-to-
date with modern science and new developments. The initiative remains committed to advancing the position of the Arabic language across various sectors, particularly in
its digital presence.”
From their side, the strategic partners participating in this event expressed their pride in being sponsors and influencers in this unique initiative in the Arab world, which
confirms their commitment to preserving the mother tongue and protecting it for future generations and looking forward to a bright future in which the Arabic language
occupies a prestigious global position.
Launching the Bil Arabi initiative took place on the occasion of the annual World Arabic Language Day on 18th of December, which was set by the United Nations General
Assembly. The initiative aims to change existing stereotypes about the Arabic language, emphasizing its universal significance. It actively promotes the utilization of
Arabic on online platforms, especially on social media, encouraging Arabs to communicate in their mother tongue.

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