Page 78 - MBRF PR REPORT - February 2024

2/20/24, 10:38 AM ‘Bil Arabi’ initiative forms strategic collaborations
Eldeehy praised the efforts of the MBRF in preserving and promoting the dissemination of the Arabic
language.

For his part, Abbas Nasser, CEO of Alghad TV, said, “Arabic is not merely an identity; it serves as a
structured and seamless map encompassing all forms of thought. Simultaneously, it functions as a

musical language, showcasing a broad range within the acoustics of its letters. To distance ourselves
from Arabic is to lose a crucial element of culture and even pleasure. Despite being one of the six major
languages with the largest literary stock and its influence extending significantly to non-Arabic
languages in the Middle East, Arabic’s presence in digital platforms and scientific discussions falls short

of capturing its true richness, largely due to the global dominance of English. This initiative seeks to
revive the balance by enhancing Arabic’s digital presence, especially among the younger generation.”

For Future Generations

Charalampos Mylonas, CEO of ADNIC, expressed his pride in supporting initiatives that foster the use
and promotion of Arabic. He said, “As one of the UAR’s prestigious national insurance companies, we

are committed to preserving our mother tongue for the generations to come. We anticipate a promising
future where Arabic holds a distinguished global position, celebrated as a language of communication
and development.”

Wissam Younane, CEO of Entrepreneur Alarabiya magazine, said, “We are pleased and honored to be a

part of the initiative, as promoting the Arabic language is our motto and by which we stand out. We are
proud to be a contributor to its publication across all platforms.” He further thanked the Foundation for its
efforts and confidence in the magazine’s role in supporting this pioneering mission.

Ahmed Elgamal, CEO of New Digital Solutions, highlighted the historical responsibility imposed by the
reliance on artificial intelligence (AI) on content from websites and digital platforms to shape its

responses and directions. He emphasized the crucial duty to enhance, develop and improve Arabic
content. Elgamal underscored the necessity for collaborative efforts among agencies, institutions, and
companies, further signifying the importance of the partnership between the MBRF, a leader in
knowledge dissemination, and New Digital Solutions, a digital and AI company, to attain the desired

goals and maximize digital impact.

Vital Language

Launching the Bil Arabi initiative took place on the occasion of the annual World Arabic Language Day
on 18th of December, which was set by the United Nations General Assembly. The initiative aims to
change existing stereotypes about the Arabic language, emphasizing its universal significance. It

actively promotes the utilization of Arabic on online platforms, especially on social media, encouraging
Arabs to communicate in their mother tongue.

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