Page 77 - MBRF PR REPORT - February 2024

2/20/24, 10:38 AM ‘Bil Arabi’ initiative forms strategic collaborations
His Excellency added, “We partner with various government and private institutions to establish a
knowledge-driven environment in line with the objectives set by our wise leadership to cultivate an
exceptional generation, instill a cultural spirit, promote reading, and foster knowledge among all
segments of society. Additionally, we work towards advancing a knowledge-based economy in Dubai. I

laud the Mohammed bin Rashid Al Maktoum Knowledge Foundation for its impactful role in
implementing pioneering initiatives that spread and localize knowledge, uphold the Arabic language,
and enhance the UAE’s position as a hub for content, culture, and knowledge.”

Developing Cognitive Role

His Excellency Jamal bin Huwaireb, CEO of the MBRF, said, “We recognize the significance of forging
partnerships with various entities as a foundational factor for the success of the initiative. These
partnerships play a pivotal role in attaining a wider reach and significant impact, further contributing to
the development of the cognitive role of the Arabic language within a diverse range of both Arab and
international communities. This effort aims to position the Arabic language as a global medium capable

of staying up-to-date with modern science and new developments. The initiative remains committed to
advancing the position of the Arabic language across various sectors, particularly in its digital presence.”

Ahmed Saeed Al-Alawi, Editor-in-Chief of Al-Ain News, said, “We take pride in our active and effective
sponsorship for the Bil Arabi initiative, a commitment that aligns with our strategic vision of bolstering the

prominence of the Arabic language. Our ongoing efforts are dedicated to fostering a thriving knowledge-
based future. It is vital to acknowledge Arabic as a fundamental component of global knowledge and
cultural diversity.” He further highlighted the significance of Arabic as a bridge for communication and the
exchange of knowledge across generations, playing a key role in preserving cultural identity. He also

emphasized the importance of producing media content that upholds and values the rich historical
importance of the Arabic language.

Content that Meets Expectations

Mazen Singer, Chief Strategy Officer at Nabd, expressed his pride in the media collaboration with the
initiative and highlighted its uniqueness in the Arab world. He said, “The initiative aligns seamlessly with

our vision at Nabd, and we are committed to enriching the Arabic language by providing the public with
access to Arabic content that resonates with their interests and aspirations across different age groups.”

Nashaat Eldeehy, CEO of TeN TV, expressed the channel’s dedication to participating in the initiative
due to its significant role in reinforcing the importance of Arab identity. He highlighted the initiative as a
genuine and serious effort that serves as a unifying language for a large population across the globe.

Additionally, he discussed the channel’s visual and digital content, emphasizing its focus on fostering a
sense of belonging and interest in the Arabic language. The channel allocates substantial content areas
to explore the language and its educational aspects, especially catering to younger generations.

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