Page 10 - Integrate ME PR REPORT - March-April 2024

Press Release

Integrate Middle East 2024 to optimise Digital Signage Systems, a

major factor of growth in Pro AV market

UAE, April 30, 2024: Integrate Middle East 2024, the only professional audio-visual (Pro AV)
and media technology exhibition, to optimise the digital signage systems which are the major

factors driving the Pro-AV market’s growth in the Middle East and North Africa (MENA)

region. This second edition of the exhibition, which will be held from May 21 to 23, 2024, at
th
the Dubai World Trade Centre, will be co-located with the CABSAT, 30 anniversary of the
long-running trade event for the media industry sector.

According to the Data Bridge Market Research*, the global Pro AV market was valued at USD

3.2 billion in 2021. The market is projected to grow at a compound annual growth rate (CAGR)
of 12 per cent to reach USD 7.92 billion by 2029. One of the key drivers of this growth forecast

in this market is the rapid expansion of digital signage systems, a digital installation that
displays video or multimedia content for informational or advertising reasons.

Furthermore, the market for digital signage in the Middle East and Africa (MEA) region is also
surging and accounts for more than 3 per cent of revenue share **.

Janne lee, Marketing Director of Shenzhen iDisplay Technology Co. Ltd. stated, “We look

forward to participating at the second edition of Integrate Middle East as we will be launching
our new product, CrystalFlex LED Flexible Transparent Film Display, a 360-degree curve

screen. We expect to witness more interactive learning zones, state-of-the-art digital art

installations, and the launch of various cutting-edge products and services. Additionally, we are
excited to showcase our array of cutting-edge technologies that hold the immense potential to

transform the digital signage market.”

Digital signage has become an integral part of the Pro AV market. By combining digital signage

and AV technologies, brands are offered the ability to deliver dynamic content with captivating