Page 14 - Integrate ME PR REPORT - March-April 2024

In 2024, the Middle East’s media and entertainment market is projected to reach USD 42.72
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billion and grow at a CAGR of 9.41 per cent to attain USD 66.99 billion by 2029 . The region
retains its position as a leading destination for filmed content, broadcast, and satellite
industries, undergoing a significant transformation from a content consumption market to a

content creation hub. CABSAT 2024 is set to unveil the future of content creation and
distribution, serving as a platform for the global media, entertainment, and technology

industry, attracting over 120 countries.

This year’s event is poised to be an exceptional platform, featuring the return of the Content
Congress, which offers opportunities to explore and provide insights on the evolving media

landscape; the SATEXPO Summit, a lead distributors, that facilitates innovation within the

satellite and space community and offers opportunities to form strategic partnerships; and
NextGen Content, which enables screening of un-released content, further offering a platform

for the region’s best content creators, distributors, and investors. It also offers exclusive spaces
for engagement, discussion, and innovation within the creator economy and sustainable space

exploitation.

Integrate ME plays crucial role in market growth

After its successful premier in 2023, Integrate Middle East will once again unite Pro AV and
system integration tech leaders, attracting buyers from various sectors throughout the MENA

region. The event is set to highlight the expedited development of the Pro AV market, which
is projected to reach USD 396.41 million by 2028, with a CAGR of 8.61 per cent from 2024 to

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2028 . The several factors that have played a crucial role in the market's growth, are the increased use
of digital signage, the rise in popularity of e-learning, and the advances in technology as mentioned in

the Technavio Pro AV Market Analysis. Integrate Middle East will further shed light on the
advancements in the global smart buildings market as well, which has been estimated to

increase from USD 96 billion in 2023 to USD 408 billion by 2030, according to a report by
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Market Research Future.

Once again, key topics such as innovation utilisation, the metaverse, the future of work,

business-critical digital signage, smart buildings, and sustainable design will be discussed at
the Integrate Middle East Summit specifically aligned with the agenda of the Pro AV industry.