Page 35 - Integrate ME PR REPORT - March-April 2024

5/1/24, 9:51 AM Integrate Middle East 2024 to optimise Digital Signage Systems, a major factor of growth in Pro AV market
According to the Data Bridge Market Research*, the global Pro AV market was valued at
USD 3.2 billion in 2021. The market is projected to grow at a compound annual growth rate

(CAGR) of 12 per cent to reach USD 7.92 billion by 2029. One of the key drivers of this

growth forecast in this market is the rapid expansion of digital signage systems, a digital
installation that displays video or multimedia content for informational or advertising

reasons.

Furthermore, the market for digital signage in the Middle East and Africa (MEA) region is

also surging and accounts for more than 3 per cent of revenue share **.

Janne lee, Marketing Director of Shenzhen iDisplay Technology Co. Ltd. stated, “We look

forward to participating at the second edition of Integrate Middle East as we will be
launching our new product, CrystalFlex LED Flexible Transparent Film Display, a 360-

degree curve screen. We expect to witness more interactive learning zones, state-of-the-
art digital art installations, and the launch of various cutting-edge products and services.

Additionally, we are excited to showcase our array of cutting-edge technologies that hold
the immense potential to transform the digital signage market.”

Digital signage has become an integral part of the Pro AV market. By combining digital
signage and AV technologies, brands are offered the ability to deliver dynamic content with

captivating graphics and interactive features, going beyond static displays. Digital signage
and audiovisual technology work together to produce a powerful medium that allows

companies to narrate their stories using compelling and impactful visuals.

In its second edition, Integrate ME will offer valuable networking opportunities as well as

feature numerous educational seminars and workshops to emphasise the growing
popularity of interactive digital signage systems. These seminars are expected to help

participants forge new partnerships and provide insightful knowledge to help their
businesses grow in the rapidly evolving digital signage market, all while enhancing

customer experiences and fostering innovation.

Jassim N P, Director of Unilumin Group Middle East and Africa, commented: “We are

thrilled to announce our participation in the second edition of the Integrate Middle East,

which is expected to revolutionise digital signage in the region. Unilumin LED signage
offers exceptional visual experiences in a variety of indoor and outdoor applications for

retail, hospitality, entertainment, stadiums, playgrounds, corporate, banking, healthcare,
education, and transport facilities, ranging from exciting concerts and sporting events to

mission-critical control rooms and ever-changing outdoor environments.”

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