Page 38 - Integrate ME PR REPORT - March-April 2024

5/1/24, 9:52 AM Integrate Middle East 2024 to Showcase Cutting-Edge Pro AV and Digital Signage Solutions
The second edition of Integrate Middle East exhibition is set to be held from

21st to 23rd May 2024 at the Dubai World Trade Centre, and will be co-

located with CABSAT's 30th anniversary of the long-running trade event for

the media industry sector.

Integrate Middle East 2024, the only professional audio-visual (Pro AV) and

media technology exhibition, aims to optimise the digital signage systems

which are the major factors driving the Pro-AV market’s growth in the Middle

East and North Africa (MENA) region.

According to the Data Bridge Market Research, the global Pro AV market was

valued at US$3.2 billion in 2021. The market is projected to grow at a

compound annual growth rate (CAGR) of 12 per cent to reach US$7.92 billion

by 2029. One of the key drivers of this growth forecast in this market is the

rapid expansion of digital signage systems, a digital installation that displays

video or multimedia content for informational or advertising reasons.

Furthermore, the market for digital signage in the Middle East and Africa

(MEA) region is also surging and accounts for more than 3 per cent of

revenue share.

Janne lee, Marketing Director of Shenzhen iDisplay Technology Co. Ltd.,

stated,

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