Page 67 - Integrate ME PR REPORT - March-April 2024

4/1/24, 10:00 AM CABSAT celebrates 30th anniversary, returns to Dubai World Trade Centre, alongside the second edition of Integrate Middle East

CABSAT CELEBRATES
30TH ANNIVERSARY,

RETURNS TO DUBAI

WORLD TRADE CENTRE,

ALONGSIDE THE

SECOND EDITION OF
INTEGRATE MIDDLE

EAST

Usman Ghani (March 29, 2024)

Middle East’s flagship event to unveil the future of content creation and the media and entertainment market as it is projected to
reach USD 42.72 billion in 2024

CABSAT, the Middle East’s flagship event for content, broadcast, satellite, media, and entertainment, will celebrate its 30th
anniversary with its highly anticipated return to the Dubai World Trade Centre from May 21 till 23, 2024. Also returning is the
second edition of co-located event Integrate Middle East, the leading forum and sourcing platform for the global Pro AV and
media technology community that connects industry leaders with integrated solution buyers from the education, media,
entertainment, hospitality, retail, and communication sectors.
Since its inception, CABSAT has evolved over the years to align with the latest trends and technologies in the MEASA region.
Organised by the Dubai World Trade Centre in partnership with key stakeholders from the MEASA media industry, it features
insightful presentations, panel discussions, workshops, product demonstrations, and technology master classes, along with a
diverse culture of knowledge sharing.

The Middle East leads the future of content creation
In 2024, the Middle East’s media and entertainment market is projected to reach USD 42.72 billion and grow at a CAGR of 9.41
percent to attain USD 66.99 billion by 2029. The region retains its position as a leading destination for filmed content, broadcast,
and satellite industries, undergoing a significant transformation from a content consumption market to a content creation hub.
CABSAT 2024 is set to unveil the future of content creation and distribution, serving as a platform for the global media,
entertainment, and technology industry, attracting over 120 countries.
This year’s event is poised to be an exceptional platform, featuring the return of the Content Congress, which offers opportunities
to explore and provide insights on the evolving media landscape; the SATEXPO Summit, a lead distributors, that facilitates
innovation within the satellite and space community and offers opportunities to form strategic partnerships; and NextGen Content,
which enables screening of un-released content, further offering a platform for the region’s best content creators, distributors, and
investors. It also offers exclusive spaces for engagement, discussion, and innovation within the creator economy and sustainable
space exploitation.
Integrate ME plays crucial role in market growth

After its successful premier in 2023, Integrate Middle East will once again unite Pro AV and system integration tech leaders,
attracting buyers from various sectors throughout the MENA region. The event is set to highlight the expedited development of
the Pro AV market, which is projected to reach USD 396.41 million by 2028, with a CAGR of 8.61 percent from 2024 to 2028.
The several factors that have played a crucial role in the market’s growth, are the increased use of digital signage, the rise in
popularity of e-learning, and the advances in technology as mentioned in the Technavio Pro AV Market Analysis. Integrate Middle
East will further shed light on the advancements in the global smart buildings market as well, which has been estimated to
increase from USD 96 billion in 2023 to USD 408 billion by 2030, according to a report by Market Research Future.

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