Page 70 - Integrate ME PR REPORT - March-April 2024

4/1/24, 10:00 AM CABSAT celebrates 30th anniversary, returns to Dubai World Trade Centre in 2024, alongside the second edition of Integrate Midd…
Since its inception, CABSAT has evolved over the years to align with the latest trends and

technologies in the MEASA region. Organised by the Dubai World Trade Centre in partnership with

key stakeholders from the MEASA media industry, it features insightful presentations, panel
discussions, workshops, product demonstrations, and technology master classes, along with a diverse

culture of knowledge sharing.

The Middle East leads the future of content creation

In 2024, the Middle East’s media and entertainment market is projected to reach USD 42.72 billion

and grow at a CAGR of 9.41 per cent to attain USD 66.99 billion by 2029[i]. The region retains its
position as a leading destination for filmed content, broadcast, and satellite industries, undergoing a

significant transformation from a content consumption market to a content creation hub. CABSAT

2024 is set to unveil the future of content creation and distribution, serving as a platform for the global

media, entertainment, and technology industry, attracting over 120 countries.

This year’s event is poised to be an exceptional platform, featuring the return of the Content Congress,
which offers opportunities to explore and provide insights on the evolving media landscape; the

SATEXPO Summit, a lead distributors, that facilitates innovation within the satellite and space

community and offers opportunities to form strategic partnerships; and NextGen Content, which

enables screening of un-released content, further offering a platform for the region’s best content

creators, distributors, and investors. It also offers exclusive spaces for engagement, discussion, and
innovation within the creator economy and sustainable space exploitation.

Integrate ME plays crucial role in market growth

After its successful premier in 2023, Integrate Middle East will once again unite Pro AV and system

integration tech leaders, attracting buyers from various sectors throughout the MENA region. The event
is set to highlight the expedited development of the Pro AV market, which is projected to reach USD

396.41 million by 2028, with a CAGR of 8.61 per cent from 2024 to 2028[ii]. The several factors that

have played a crucial role in the market’s growth, are the increased use of digital signage, the rise in

popularity of e-learning, and the advances in technology as mentioned in the Technavio Pro AV Market

Analysis. Integrate Middle East will further shed light on the advancements in the global smart

buildings market as well, which has been estimated to increase from USD 96 billion in 2023 to USD
408 billion by 2030, according to a report by Market Research Future.[iii]

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