Page 121 - BRIDGESTONE PR REPORT - AUGUST 2025

8/7/25, 10:37 AM Bridgestone Americas Celebrates 125 Years Of Firestone With Year-Long Anniversary Events
The lineup, set to debut between late 2025 and 2026, will span consumer and

commercial segments, reinforcing the brand’s commitment to cutting-edge

solutions.

Firestone’s storied motorsports history, which began with its first Indianapolis 500
win in 1911, remains central to its identity. As the exclusive tyre supplier for the

NTT INDYCAR SERIES for 26 consecutive seasons, the brand will celebrate its 125th
anniversary during the 2026 season, including special activations at the 110th

Indianapolis 500.

Firestone will showcase its heritage and innovations at major industry events,
featuring The Firestone Journey – a travelling exhibit blending rare archival artifacts

with interactive digital experiences. Key appearances include King of the Hammers

in California, Overland Expo West in Arizona and the iconic Indy 500, offering fans a
glimpse into the brand’s transformative impact on American mobility.

Founded in 1900 by Harvey S Firestone, the company revolutionised transportation

with breakthroughs like the first pneumatic tractor tyre and the ‘Ship By Truck’
movement. After merging with Bridgestone in 1988, Firestone solidified its global

presence while maintaining its reputation for quality and innovation. Today, with

over 75 Indy 500 victories and best-selling tyre lines, the brand continues to
embody its founder’s vision of reliability and forward-thinking solutions.

Scott Damon, Chief Executive Officer, Bridgestone West and Group President,

Bridgestone Americas, said, “Founder Harvey S Firestone was a pioneer whose life,
legacy and commitment to customers remain engrained in our DNA today. We

continuously strive to innovate – improving our customers’ lives with our products,

services and solutions – and adapt to the evolving needs of tomorrow.”

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