Page 3 - BRIDGESTONE PR REPORT - AUGUST 2025
P. 3
PR Coverage
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 152,700
*Arabic Total Value of Spend 1:6 AED 916,200
English Total AED 1,375,700
*English Total Value of Spend 1:6 AED 8,254,200
TOTAL AED 9,170,400
*This calculation is based on the principle that editorial has six times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is six times more than paid-for advertising.
