Page 4 - BRIDGESTONE PR REPORT - AUGUST 2025
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General Coverage
TOTAL VALUE – ENGLISH MEDIA COVERAGE IN UAE AED.
English Total AED 43,900
*English Total Value of Spend 1:6 AED 263,400
TOTAL AED 263,400
*This calculation is based on the principle that editorial has six times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is six times more than paid-for advertising.
