Page 166 - INTEGRATE ME PR REPORT - MAY 2025

5/8/25, 11:05 AM Integrate Middle East 2025: How AI and AV will transform the digital landscape - TM Broadcast International
Pan Shot

Integrate Middle East 2025: How AI and AV will transform the
digital landscape

May 7, 2025
Co-located with the 31st edition of CABSAT, the third edition of Integrate Middle East this year will spotlight how AI-driven automation, hyper-personalised
digital experiences, and immersive technologies are looking forward to revolutionising industries—from smart cities and healthcare to retail, hospitality, and
corporate innovation, as it has calaimed in a statement.
As the global Pro AV market set to hit $518B by 2030, Integrate Middle East 2025, which takes place from May 13-15, at the Dubai World Trade Centre
(DWTC) will showcase the technologies driving this growth. The event brings together innovators that will try to demonstrate how AI-powered automation,
immersive displays and real-time analytics are transforming digital experiences across industries.
Blake HU, Marketing Manager at HOHEM, explained: “We look forward to being part of the third edition of Integrate Middle East, a key enabler of the
MENA region’s ongoing digital transformation. As the demand for advanced Pro AV solutions burgeons, the event will serve as an ideal platform to
demonstrate how our best-in-class solutions can enhance communication, collaboration, and engagement. Through this participation, we hope to usher in a
tech-centric future by connecting with like-minded businesses seeking to leverage cutting-edge AV solutions which can strengthen their digital strategies”.

Trends and innovations

AI-Powered Digital Signage: Smart, data-driven displays delivering hyper-personalized content for retail, corporate, and public spaces.
Adaptive Interactive Displays: AI-enhanced screens that respond to audience profiles, real-time events, and even weather.
Immersive AR/VR & Holographics: Solutions transforming training, education, and entertainment.
As hybrid work drives demand for AI-powered meeting spaces, real-time translation, and cloud-based collaboration tools, the event will showcase solutions
that have the intention of redefining remote productivity. Beyond the office, the exhibition will spotlight how AV technologies are transforming urban
spaces—from AI traffic monitoring to 5G-enabled emergency systems and interactive public kiosks.
Zac Liang, General Manager of Unilumin’s Group Gulf Area, emphasised the event’s role in shaping this transformation: “Integrate Middle East 2025
serves as a prominent platform for encouraging innovation and collaboration within the Pro AV industry. Being a global leader in LED display solutions, we, at
Unilumin, are excited to showcase our latest advancements in immersive display technology, AI-driven content management, and smart visualisation
solutions. We are looking forward to interacting with industry experts and customers and exploring how cutting-edge Pro AV solutions can enhance digital
experiences across various sectors”.
Integrate Middle East 2025 will showcase AV innovations from global industries including, VUEAV, AnalogWay, GODOX, East Stone Technology,
Streamport, IPS MENA, among others. Attendees will discover how these technologies are powering digital transformation across sectors.
Simon Smith, Partner at VUEAV, commented: “Integrate Middle East 2025 will drive the next wave of innovation within the Pro AV industry. At VUEAV, we
are deeply committed to providing cutting-edge AV solutions that foster collaboration, engagement, and immersive experiences across multiple sectors. This
event is an ideal forum for us to showcase our latest advancements in professional audio, visual, and smart communication technologies while engaging with
industry leaders and innovators to shape the future of AV”.

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