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5/16/25, 2:57 PM How AV integration is crafting unforgettable customer experiences
TECH NEWS
Beyond screens and speakers: How AV integration is crafting
unforgettable customer experiences in MENA region

Published 2 hours ago on May 16, 2025
By Integrator Web-Editor

By Adrian Goulder, Technical Manager at VUE Audio Visual Trading LLC (VUEAV)

The landscape of customer engagement is undergoing a profound transformation, particularly across the
Middle East and North Africa (MENA) region. Today’s consumers are not just seeking products or
services; they are chasing experiences. We are living in the age of the ‘experience economy,’ where
emotional resonance and immersive interaction are more important than the transaction itself. And at the
heart of this shift lies a powerful, often underestimated catalyst: Audio-Visual (AV) integration.

For several years, AV has been viewed through a narrow, functional lens – a screen to display
presentations or a sound system for announcements. But this perception is rapidly evolving. In the hands
of forward-thinking businesses, AV has become a transformative tool, the medium through which
compelling, multisensory experiences are crafted, and customer loyalty is deepened.

There are several instances in our daily life that showcase the exceptional use of AV to provide us with
exceptional experiences. For instance, imagine walking into a retail space where digital displays shift in
real-time based on your preferences, offering tailored product suggestions with vivid 3D visuals. Or
maybe consider a museum where interactive projections breathe life into ancient artefacts, inviting
visitors to explore history through gesture and touch. These aren’t visions of the distant future. They’re
happening now, across the MENA region, thanks to the rise of integrated AV technologies.

A standout example of immersive AV integration is the BAPS Hindu Mandir in Abu Dhabi, where
projection mapping transforms the space into a fully immersive 360° environment. Far from a passive
visit, this installation surrounds worshippers and visitors alike in a blend of synchronised audio and
visuals, delivering a multisensory experience. The entire Immersive Show was scripted, designed, and
brought to life by a dedicated team of BAPS volunteers, who handled every aspect of the creative vision
in-house – from concept development to execution.
VUEAV worked alongside Christie, a global visual technologies company and the BAPS technical team,
to achieve this seamless fusion of form and function.

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