Page 218 - INTEGRATE ME PR REPORT - MAY 2025

5/16/25, 2:57 PM How AV integration is crafting unforgettable customer experiences
The installation features a sophisticated network of Christie projectors with a collective output of over 300
lumens per square metre, projecting over 60 million pixels onto architectural surfaces. This powerful AV
system is orchestrated through Aurora’s IP-based solutions for video distribution and live system
monitoring, while Pixera media servers ensure high-resolution content and pixel-perfect synchronisation
across all outputs.

But it’s not just about what you see – it’s about what you hear and feel. Sennheiser microphones and
Klipsch Professional Series 8-inch speakers, complemented by robust 15-inch subwoofers, deliver an
acoustically rich environment. Each component is precisely calibrated and programmed to provide a
unified and intuitive experience. Central to this installation is ‘The Fairy Tale,’ an immersive show that
runs daily, merging storytelling with high-resolution visuals and surround sound.

In a parallel context, the Kingdom of Saudi Arabia is also leveraging AV to showcase the epic past of
AlUla, an ancient Arabian oasis city. The Incense Road Experience, an immersive adventure developed
through a partnership between VUEAV and The Aimes, is a project that blends live performance,
interactivity and cutting-edge audiovisual technologies to reanimate the rich cultural heritage of this
ancient trade route. A sophisticated array of Christie 4K laser projectors maps high-resolution, vibrant
visuals onto architectural textures and theatrical spaces. Driven by Pixera media servers,the installation
dynamically responds to visitor movement and interaction through a network of custom-designed motion
sensors and RFID-triggered zones. As visitors travel the space, the audio-visual and lighting elements
adapt in real-time.

A rich audio landscape is delivered through a premium Klipsch multi-zone sound system, enhanced with
bespoke directional speakers and embedded subwoofers that allow scenes to breathe with immersive
realism. Visitors can experience holographically projected historical, legendary figures and recreated
ancient local environments complete with scent emitters and tactile surfaces. Furthermore, visitors can
also craft their own incense blend through interactive prompts, in addition to unlocking personalised
narrative paths using sensor-based interactions and gamified storytelling. At the heart of the experience
is a powerful integration of hardware and creative content, blending high-resolution projection, real-time
media control, interactive systems, and environmental storytelling.

So, what exactly is driving this transformation? These are not just futuristic fantasies. They are tangible
realities being implemented across the MENA region, thanks to sophisticated AV integration, and their
outcomes are remarkable. Among the many benefits are elevated engagement. Interactive kiosks,
immersive video walls, and crystal-clear audio systems hold attention and turn passive customers into
active participants. Offering personalised interactions is another benefit, as through integration with
analytics, AV systems can adapt to individual preferences in real time. From digital restaurant menus that
respond to dietary needs to personalised greetings displayed on screens in the experience becomes not
just engaging, but personal.
Additionally, it creates immersive environments. Whether it is a showroom designed for multisensory
experiences, or a collaborative workspace equipped with interactive displays and seamless video
conferencing, AV is redefining physical space as dynamic hubs for engagement. AV technologies enable
businesses to communicate their brand identity not just through words, but through unforgettable sensory
experiences – such as stunning visuals, impactful sound design, and interactive installations – that
resonate far beyond the initial interaction. Beyond the customer-facing benefits, AV integration
streamlines backend operations, from wayfinding and internal communications to automating routine
tasks and presentations.

For businesses in the MENA region, the opportunity is clear: those who invest in AV not as a utility, but as
a strategic experience enabler, will lead the charge in redefining customer engagement.
In a market where expectations are rising and attention spans are shrinking, it is not enough to be seen
or heard – brands must be felt. By embracing the full potential of AV technologies, organisations across
the MENA region can move beyond the basics, crafting immersive, personalised, and memorable
experiences that set them apart.

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