Page 59 - INTEGRATE ME PR REPORT - MAY 2025

5/16/25, 1:11 PM CABSAT, Integrate Middle East & Satexpo 2025 Draw 32,000+ Attendees, Cementing Dubai's Status As Global Hub For Media, Pro…
the show's Content Congress, as the MENA sports media market is projected to hit $6.5
billion by 2027.
Integrate Middle East 2025: Pro AV innovations took centre stage at the third edition,
featuring adaptive digital signage, immersive audio-visual tools (such as a world first with
BOYA's AI-powered wireless mics), and smart venue technologies revolutionising urban
infrastructure.
SATExpo Middle East 2025: The debut satellite and space expo spotlighted AI-powered
satellite advancements, strategic collaborations (like ABS and SpaceBridge coming
together to improve managed data services across Europe, the Middle East, and Africa),
and eSports racing powered by Eutelsat satellite connectivity, alongside critical
discussions at the SATExpo Summit on orbital sustainability, led by Astroscale's Aya
Iwamoto, Vice President, Strategy and Policy.

Catalysts for transformative ideas:
As well unveiling the latest technological advancements, the shows also set the stage for the
announcements of strategic partnerships formalised by the signing of Memoranda of
Understandings (MoUs). Leading global satellite operator Arabsat inked six MOUs with
partners at SATExpo, including an agreement with Grass Valley, the technology leader in live
production solutions, to launch a new suite of cloud-based broadcast services.
Also forging strategic connections, the Co-Production Salon returned to CABSAT 2025 for the
fourth consecutive year as an exclusive invite-only hub for content collaboration. Organised
by HConsult, a leading content market specialist in the Arabic-speaking MENA, and with an
impressive 90 per cent re-participation rate, the Salon brings together creatives with
production houses, OTT platforms, television networks, content investors and brand
representatives looking to develop TV and film content with international appeal.
Speaking at the conclusion of the three events, Alex Nicholl, Vice President, New Industries
of Dubai World Trade Centre, said:“The success of this year's CABSAT, Integrate Middle
East, and the inaugural SATExpo Middle East underscores the UAE's leadership as a global
nexus for the media, entertainment, and satellite industries. Gathering over 32,000
professionals, these events have proven to be more than just platforms-they are catalysts for
innovation, collaboration, and transformative ideas. At DWTC, we take pride in organising
events that foster these connections, empowering industry pioneers to drive progress, share
knowledge, and shape the future. The momentum generated here will resonate far beyond
these halls, and we look forward to building on this legacy together.”

Exhibitors echoed comments on CABSAT, Integrate Middle East, and the inaugural SATExpo
Middle East, acting as a hub for innovation and collaboration.
Mumladze Patritsiia, Project Manager, from Carrot Broadcast, LLC, said,“We are delighted to
have returned to CABSAT this year, where we proudly showcased our expertise in real-time
graphic solutions for TV shows and live productions, alongside cutting-edge hardware,
software, and services in augmented reality and virtual studio technologies. This year, we
showcased our latest innovations, including Gaussian splatting technology, one of the most
talked-about highlights among visitors. Our unwavering commitment to innovation continues
to empower broadcasters and content creators worldwide, as CABSAT 2025 once again
proved to be a pivotal platform for groundbreaking advancements in broadcast, satellite, and
content creation.”

The spirit of innovation extended to Integrate Middle East, where Jana Dai, Sales Director of
CZUR TECH CO said:“Integrate Middle East 2025 has been a phenomenal experience for us.
The event brought together a highly engaged audience of industry professionals who are
actively shaping the future of AV and immersive technologies. The quality of conversations,
diversity of attendees, and forward-looking themes truly set this event apart. We're proud to
be part of a show that is driving the evolution of the AV and integrated technology landscape
in the region. We look forward to continuing these conversations beyond the show floor.”
SATExpo's inaugural edition brought together key players in the satellite industry, with 34
countries taking part to successfully create a dedicated space for satellite communications
specialists.

The high profile of SATExpo exhibitors was matched by the calibre of speakers at the
SATExpo Summit, with those taking to the stage including Prof. Dr. Klaus Schilling, Head of
Board, S-Smart Small Satellite Systems GmbH; Dr Sherif Sedky, CEO, Egyptian Space
Agency; and Christelle Astorg-Lepine, CNES, Founder & CEO of the Space Women Alliance,
among others. The event's far-reaching impact highlights the UAE's position as a global
satellite innovation hub, spearheading satellite communications advancement throughout the
MEASA region and beyond.
Maroon Khalil, Senior Sales Director at ABS, said:“ABS's participation in SATExpo 2025
reflects our commitment to delivering flexible, reliable, and effective satellite connectivity
across the region. We're excited to showcase a broad portfolio of solutions tailored to the
evolving capacity needs of customers in the UAE and beyond. With a fleet of five
geostationary satellites and coverage that reaches 93% of the world's population - including
beams that connect multiple continents globally - ABS is uniquely positioned to transform the
regional communications landscape.”

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