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Contents  CEO’s                            plans for Fins.  I call this our C4   and now record, edit, and produce
                                            platform combining:  Community,
                                                                             content for YouTube as well as
                                            Content, Communication and
                                                                             audio for our pod casts.
           Corner
                                            Commerce.
                                                                             We fundamentally changed
                                            Working with Pat over these last
                                            serval months, we have retooled   the business model. The digital
                                                                             publication is free and does not
           In October of 2020, I joined Pat at   the magazine format to include   require a paid subscription.
                                            safety, family, DIY, event coverage,
           Fins Magazine to help grow the
 07        company.                         environmental issues, and in-    We understand that our
                                            depth interviews. The Spring 2021
                                                                             revenue can only come from
           Having come from 30+ years of    issue is at 160 pages.           us successfully serving you the
 MERMAIDS FOR   technology and publishing at the                             community. To that end we have
 ENVIRONMENTAL   C level, my specialty is startups   We have added a board of advisors   some amazing things in process
                                            to help us direct our efforts and
           and early pre-revenue stage
                                                                             that we are working on behind the
 EDUCATION  companies.                      provide clarity if we get stuck in   scenes.
                                            the trees, so to speak.
 08        I was asked, why get involved with   We have established a global   We will make announcements as
           a print publication when print is in
                                                                             we get ready to roll them out.
           a steep decline?                 network of mermaid reporters
 LIONS INVADE   The answer was easy, Fins   to bring relevent, insightful and   Please help us spread the word,
                                                                             Fins Magazine is free.
                                            timely information.
 10  1000 MERMAIDS   THE DEEP  Magazine is far more than a print
 Mermaid statues   magazine.  It is a cultural hub for   We now dig into issues that rise in   Let’s tell the world about this
           an amazing and undiscovered
                                                                             incredible community.
                                            the community to bring you the
 save our reefs.  12  global community.     information and let you decide
                                            for yourself your position on the   Jeff Weiner (JW) | CEO
 JW CREATIVE ART   We have implemented some   subject matter.                Fins Magazine
 MERMAID SARANDIPITY  massive changes and are diligently   We opened our production studio
           working on some very aggressive
 40
 MERMAID TAIL  ANd   From                  are due for a gust of wind in     in their performances,
 MONOFIN SAFETY  the Editor                their sails that mermaids can     supporting/creating local
                                                                             conservation efforts, or raising
                                           bring.
                                                                             of the environments to be a
 MOVE MERFOLK   BRETT STANLEY  97  We are excited to bring you this   Helping the industry  grow   their children to be stewards
                                           from a grass roots perspective,
         issue of Fins Magazine.  Our
                                                                             catalyst for change in a world
 36 MOVE  18  UNDERWATER PORTRAIT PHOTOGRAPHER  FLAUNT YOUR FINS  first quarter of 2021 has been a   mermaids create demand in   that desperately needs it.
 Get moving feel   roller coaster ride of learning.  diving, education, tourism,
 better.                                   photography, mermaid tails, art   A huge amount of appreciation
         By connecting, celebrating and    and conservation.                 to the mermaid community.
         sharing the all encompassing
         world of mermaids, Fins is THE    Conservation needs are at an all   You are sharing your
         platform for the world to learn   time high. Mermaids use their     knowledge and stories through
 Features Topic  about mermaids.           sea of voices to protect and      Fins so that others may
                                           rebuild aquatic environments
                                                                             learn.  You are a Sea of Voices

         Our landscape is a changed        devastated by pollution.          beautiful and inspiring.
         one.  With a stronger sense of    Mermaids are incorporating
 04 EDITOR TO MERMAID  community, local businesses   environmental education   Pat | Editor In Chief
 82 MEN WITH FINS
 42  GLAM-MERS   SUMMER OF MERMAIDS
 90 TAIL TRAVEL TIPS  Glamourous and inpsirational professional mermaids   PAGE 68
 92 DIY SILICONE TAIL  from around the world.
 94  DIY MERMAID TAIL STAND


 96 UNDERWATER STRETCHING




 Cover


 MERMAId EdEN |  @MERMAId.EdEN
 JW CREATIVE ART | @JWCREATIVE.ART  38 LACK of INCLUSIVITY?LACK of INCLUSIVITY?  Afro Mermaid   California Mermaid   Key West   MerMagic Con
               Summit                  Convention            Mermaid Festival
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