Page 895 - Royal Liverpool Philharmonic Coverage Book 2023-24

Liverpool City Council has mapped out four interlinked projects which they
say "would revolutionise the industry and have a multi-million pound

economic impact for decades to come". The plans which are due to be

announced in full next year - 10 years after Liverpool was appointed a
UNESCO City of Music - are hoped to play a significant role in the regeneration

of the city.

Speaking about the new plans, Mr Rotheram said: "The Liverpool City

Region has always had music running through its veins - it’s part of who we

are. We’re launching bold, groundbreaking projects that will remix the way
music is made and experienced - right here in the heart of the UK.

"With cutting-edge technology like AI and VR, we’re creating opportunities for

the next generation, making sure that Liverpool isn’t just a city with a rich

musical history, but a global leader in the music of the future.

"This isn’t just business - it’s about giving young people the chance to thrive
and putting our region back on the world stage. We’re setting the standard for

what a music city should be in the 21st century."

Liverpool City Council said the four projects, which are expected to be

funded by private sector sources and supported by government money, are:

• The Music Futures Lab - a facility that will bring together music
businesses and musicians from across the creative and digital sectors to

reimagine the way we all create, consume and experience music in the

future. This new lab would be the first of its kind in the UK, taking
advantage of the opportunities AI and VR brings, and would build on -

and future-proof - the creative and digital sector which the city already

boasts.
• MusicFutures Cluster – a mix of academic and private sector bodies

creating the talent and training pipeline to make the most of the

facilities which the music lab will offer. A creative cluster has already