Page 899 - Royal Liverpool Philharmonic Coverage Book 2023-24

'Cutting-edge technology'

Rotheram, who revealed the plans at a Creative UK event as part of the Labour
Party conference in the city, said the "ground-breaking projects" would "remix the
way music is made and experienced".

The city could also be the home of a new immersive music experience, similar to
Abba Voyage in London, which features digital avatars of the group performing a
virtual concert on stage.

Liverpool City Council leader Liam Robinson said the authority is working with
Mercury Studios and Universal Music Group "to help create the future of immersive
music entertainment".
The previous conservative government gave the city £2m in 2021 to develop a
business case for the immersive experience.

Rotheram said that will be submitted to the new government to in coming weeks.

"We want to ensure that when we do announce the full package that the people in
the Liverpool city region will be absolutely in awe of what we are trying to achieve,"
he told BBC Radio Merseyside.

IMAGE SOURCE,LIVERPOOL CITY COUNCIL
Image caption,
Royal Liverpool Philharmonic Orchestra runs community projects for young people
The four projects, which are expected to be funded by private sector sources with
government support, are:
• The Music Futures Lab which would bring together music businesses and
musicians to use AI and VR to "reimagine the way we all create, consume and
experience music in the future".
• MusicFutures Cluster, which is described as a mix of academic and private
sector bodies which will develop talent through the music lab.
• Immersive Liverpool, an immersive audio and visual visitor attraction.