Page 904 - Royal Liverpool Philharmonic Coverage Book 2023-24

23 September 2024

Liverpool music sector to be revamped

by four new ground-breaking projects

2024 Salt and Tar Music Weekender. Image: Sefton Council
Liverpool City Region Mayor Steve Rotheram has announced

radical plans to “remix the music sector” by embracing AI and
VR to future-proof music tourism, recording and education.
Liverpool City Council has mapped out an ambitious programme of four ground-breaking,
interlinked projects which would revolutionise the industry and have a multi-million-pound
economic impact for decades to come.

The proposals are expected to be funded by private sector sources with Government support,
with media giant Universal expressing their commitment to the concept.

The four projects are:

• The Music Futures Lab – this bespoke facility will bring together music businesses
and musicians from across the creative and digital sectors to reimagine the way we all
create, consume and experience music in the future. This new R&D lab would be the
first of its kind in the UK, taking advantage of the opportunities AI and VR brings,
and would build on – and future-proof – the incredible creative and digital sector
which the city already boasts.