Page 914 - Royal Liverpool Philharmonic Coverage Book 2023-24

1. The Music Futures Lab; this bespoke facility will bring together music
businesses and musicians from across the creative and digital sectors to

reimagine the way we all create, consume and experience music in the
future. This new R&D lab would be the 1st of its kind in the UK, taking
advantage of the opportunities AI and VR brings, and would build on; and
future-proof; the incredible creative and digital sector which the City
already boasts.
2. MusicFutures Cluster; a mix of academic and private sector bodies creating
the talent and training pipeline to make the most of the facilities which the
music lab will offer. A Creative Cluster has already been established to
kickstart this R&D in bringing together the music and creative industries.
3. Immersive Liverpool; this fully immersive audio and visual visitor attraction
will reimagine the way that audiences experience the music they love. A
world first, this attraction will offer a rotating set of experience:-
'residencies' with the biggest music artists. Liverpool City Council is
undergoing a site selection process and is in partnership with industry
leaders to help develop the scheme.
4. Recording and Rehearsal space; this space would become a new rehearsal
home for the Royal Liverpool Philharmonic Orchestra and a leading
national facility for emerging and established artists. This would be the only
UK studio of its kind and capacity outside London:- "the Abbey Road of the

North" and as well as boosting the City's ability to offer recording facilities
for musicians, TV, film and gaming, it would also provide first-class training,
performance and rehearsal spaces all year round for young people across
the Region.

Mayor Rotheram revealed the ambitious plans at a Creative UK event as part of
the Labour Party conference in the City.

The draft business cases, funded by monies received from the DCMS, are to be
presented to Government in the coming weeks with detailed plans expected to be
announced in 2025; 10 years after Liverpool was appointed a UNESCO City of
Music.

Councillor Liam Robinson, Leader of Liverpool City Council, said:- "Music is the
heartbeat of Liverpool and for generations it has defined the City's global
appeal. The time has come to translate that heritage into an offer that shapes
our future. We have ambitious plans to remix what it means to be a music City.
These projects will help define and shape the next generation of talent and
businesses and will increase the impact music can have on our communities and

individuals from all walks of life. Our:- 'Music 2030' vision harnesses ambitious
thinking and focused investment to turn music into a driver of social, economic