Page 915 - Royal Liverpool Philharmonic Coverage Book 2023-24

and environmental advancement, with the sector becoming the backbone for
new high-paying jobs, re-energising the music tourism sector and becoming a

vanguard sector for positive environmental change. We have entered into a
development relationship with Mercury Studios and Universal Music Group to
help create the future of immersive music entertainment right here in Liverpool.
The expertise and innovation of Mercury Studios will empower our own
homegrown talent. This City is known for our incredible music heritage.
Together, we will lean on that heritage to become the birthplace for a new form
of music entertainment and create a digital future. I'm delighted with the
progress made to date and super excited for what is to come. I look forward to
further conversations with our partners and the Government on how we can
develop and deliver these projects."

Liverpool City Region Mayor, Steve Rotheram, said:- "The Liverpool City Region
has always had music running through its veins-it's part of who we are. We're
launching bold, groundbreaking projects that will remix the way music is made
and experienced—right here in the heart of the UK. With cutting-edge
technology like AI and VR, we're creating opportunities for the next generation,
making sure that Liverpool isn't just a City with a rich musical history, but a
global leader in the music of the future. This isn't just business—it's about giving
young people the chance to thrive and putting our Region back on the world

stage. We're setting the standard for what a music City should be in the 21st
century."

Culture Liverpool Director Claire McColgan said:- "Liverpool is reimagining the
role music plays in the regeneration of a City. By bringing musicians and the
creative and digital industries closer together and building the facilities to make
the most of our enviable talent pool, we believe this approach can be a driving
force in positioning Liverpool as a music City remixed. These projects are at a
really exciting stage, and we are now starting to get a sense of their scope and
potential impact which could redefine what music means to Liverpool and to the
rest of the country. We're looking at a 10 year-plan to supercharge not just our
visitor economy but the way that young people get access to the best music
education in the world. It will give talented creative graduates a further reason
to set up their business here. It's taking music seriously as a catalyst for

regeneration, both in terms of buildings and people."

Michael Eakin, Chief Executive of Royal Liverpool Philharmonic, said:- "This
centre, as part of Liverpool's overall investment in; and development of; the
music sector will be transformative for the Royal Liverpool Philharmonic and for
young talent in the City. It will be a major regeneration driver in its location. It
will provide economic growth for the City as part of the growing film, television