Page 56 - Virtual Benedetti Sessions Coverage Book
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Global reported that it saw a rise in radio streaming through smartphones by a whopping 11% – its
highest ever weekly increase. DAX (Global’s digital advertising exchange) reported that Alexa flash
news briefings were also up 156%.
Leading Britain Conversation’s daily streaming grew by 43% and Heart (Global’s biggest commercial
radio station) saw its daily audience increase by 11%, with Smooth Radio’s playlist reach increasing
by 12% also.
In the case of the USA, the streaming is seeing an all-time rise. According to Entercom
Communications Corps SVP of Product John Pacino,
The listening is up as much as 44% week-on-week (55% up on the two-week average) on one of
Entercom’s radio stations, KNX.
US radio platform, iHeart Radio, has also seen an increase in its key engagement metrics. iHeart’s
chief programming officer, Tom Poleman, noted a significant increase in digital measurements
showing increased usage of iHeart Radio across smart speakers (30%), its smart TV app (22%), and
its website (20%).
Video streaming booms amidst changing habits
Netflix got 16 million new visitors in the first three months of 2020. The sheer increase in demand for
streaming has made Netflix reduce the quality of its videos in Europe to ease the strain on internet
service providers. The firm also hired an additional 2,000 customer support staff to handle the
increased interest in the Q1 of 2020.
Netflix said some 85 million people had watched its original movie, Spenser Confidential, for at least
two minutes - the cut-off it uses for viewing figures. Meanwhile, the documentary series Tiger King
reached 64 million households.
It expects to add another 7.5 million members in the three months to the end of June. Netflix said
revenue increased to $5.76bn, up more than 27% compared to the same period in 2019. Profits
almost doubled, from $344m in the first quarter of 2019 to $709m.
Amazon-owned Twitch has seen its viewership grow 31% from 33 million to 43 million (March 8th to
22nd), further highlighting these short-term changes to consumer behavior.
Music Lessons and Workshop during Lockdown
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