Page 56 - English Euro 2018 Update

Ideas Lab

1. THE BOWL MUG

BRIEF
A food manufacturer is running a campaign to offer a free branded product on redemption of proof of purchase The
aim is to send customers a re-usable product that will be used when eating the manufacturer’s products, largely
soup and pasta meals.

The promotion will ideally launch in 10 weeks – if a product can be ready in time.
The product needs to be food-safe, hardwearing (to withstand postal despatch), and able to carry the brand name to
the outer of the product. The customer has mentioned they like the idea of a mug, but in a stylish shape and capacity
of at least 500ml.

DESIGN
Inspired by a cappuccino mug, the team
design a similar style but with a capacity large
enough for the customer’s requirements.

THE DETAIL
Technical drawings are produced to follow the
approved initial designs.
6 5 4 3 2 1
The mug will be manufactured in food-safe
plastic, in the UK, with a lead time of 6
D D
weeks and a minimum order quantity of
1,000 pieces.
The customer decides on white as the
product colour, and will have their one-colour
logo added to the outer of the mug.
C C

B B

PRODUCTION

A The tooling is produced, and an initial product Designed by Checked by Approved by Date Date A
sample is sent to the customer for approval. mike.brown 03/01/2017
Edition Sheet
1 / 1
The full production run is then completed, 4 3 2 1
6
5
products are printed, and the final bowls
are delivered to the customer ready for their
promotion.
RESULT
A large capacity food bowl, in the shape of a
stylish coffee mug.

Retail customers are delighted to receive the
gift and customer loyalty is increasing.

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