Page 58 - English Euro 2018 Update

Ideas Lab

3. THE MONEY BOX

BRIEF
A multi-national plant hire business wants to increase brand awareness and promote their core marketing message
of value for money. They would like to send a direct mail pack to the administrators at customers’ businesses to
encourage loyalty.
The promotion will ideally launch in 10 weeks – if a product can be ready in time.
The company ideally wants a desktop product to maintain brand presence.

DESIGN

6 5 4 Inspired by the idea of saving money, the 1
3
2
design team suggest a money box, in the
shape of their customer’s most popular
piece of kit – a forklift truck. The product
D D
will have a large print area to each side for
communicating the brand message.
THE DETAIL
Technical drawings are produced to follow the
approved initial designs.
C C
The mug will be manufactured from
hardwearing plastic, in the UK, with a lead
time of 6 weeks and a minimum order
quantity of 500 pieces.

The customer chooses a bright yellow for the
product colour, with a bold two colour print to
B B
each side.

PRODUCTION
The tooling is produced, and an initial
product sample is sent to the customer for
A approval. Checked by Approved by Date Date A
Designed by
mike.brown 03/01/2017
The full production run is then completed, Edition Sheet
products are printed, and the final products 1 / 1
6 5 4 3 2 1
are delivered to the customer ready for their
promotion.
RESULT
The campaign is a great success, generating
lots of social media activity, which boosts
brand awareness further.

Some customers ask for extra money boxes
for colleagues and even at home!

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