Page 166 - 2018 Catalogue

3. THE ICE CREAM POT

BRIEF

A well-known ice cream manufacturer would like to run an online incentive where customers can claim a free
branded product upon entry of a code on their website. The customer would like something fun, quirky but
based around the idea of enjoying ice cream at home.
The promotion will ideally launch in 8 weeks – if a product can be ready in time.
The product needs to be food-safe, hardwearing (to withstand postal despatch), and able to carry a full colour
design.

DESIGN

The team suggest creating an ice cream pot,
designed with a spoon as part of the product.
Inspired by an existing product, the Brite-
Americano® Primo Mug, the team adapt the
design of the lid, to accommodate a small
6 5 4 p3lastic spoon. The Br2ite-Americano Primo1
Mug uses in-mould labelling to carry a full
colour design.

DD

THE DETAIL

Technical drawings are produced to follow the
approved initial designs.

C The pot will be manufactured in food-safe C
plastic, in the UK, with a lead time of 6
weeks and a minimum order quantity of
500 pieces.

The customer chooses their preferred colour
scheme, to complement their brand.

BB

APRODUCTION Designed by Checked by Approved by Date Date A
mike.brown 03/01/2017
The tooling is produced, and an initial product
sample is sent to the customer for approval. Edition Sheet

65 1 1/1

4 32

The full production run is then completed and
the final products are delivered to the customer
ready for their promotion.

RESULT

A 250ml capacity ice cream pot carrying a full
colour design. The pot is made from food-safe
plastic, is BPA-free and top-rack dishwasher
safe.

Customers respond well to the campaign,
online traffic increases and brand loyalty is
improved.

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